DESCRIPTION OF THE PRODUCT:
Chosen influencers will promote a product link from nikolamotor.com. Nikola Motor Company builds heavy-duty transport trucks using hybrid hydrogen-electric powertrains.
AIM OF THE CAMPAIGN:
Recruit influencers to post the preorder page from nikolamotor.com to their Facebook Business page.
WEBSITE URL:
www.nikolamotors.com
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health etc)
Influencers that post content about trucks, outdoor sports, RVs, or electric vehicles.
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
1. Influencer must have a Business/Fan Page on Facebook & post content related to trucks, outdoor sports, RV, or electric vehicles.
2. Influencer is to send their FB Business Page link in their influence.co application.
3. Once the Influencer is approved, Rad will provide a personalized Nikola Motor link.
4. Influencer is to post the link to their FB business page & the caption should include:
• Influencer's excitement about reserving a spot to buy the Nikola Motor Badger truck.
• Creating a sense of urgency for their followers to reserve a slot to purchase.
5. Influencer must grant Advertiser access to their page to allow Rad to boost the posts (instructions will be provided)
6. Influencer will be paid $25 via PayPal once he/she completes the above steps
HOW MANY POSTS ARE REQUIRED?
Influencer is required to post only once to their Facebook Business page. Influencer will get an extra $15 for doing an Instagram story with a swipe-up link.
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc)
Facebook Business page (Instagram also if applicable)
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy etc)
The influencer must write an engaging caption (see ‘Caption should include’ section above) that speaks to their audience in a manner that triggers interest & clicks/swipe-ups.
DESCRIBE THE COMPENSATION IN DETAIL:
The influencer does not need to create new content. Rather, they are sharing already-made content with their audience with an engaging caption. The influencer will be paid $25-$35 for sharing to their Facebook Business page and/or IG Stories.