princetonpopcorn
Please read my description below these questions with answers that follow.
DESCRIPTION OF THE PRODUCT: I produce a variety of popcorn that pops into a mushroom shape. It is a specialty type of popcorn.
AIM OF THE CAMPAIGN: I definitely would like to sell popcorn but most importantly I would like to get the word out that it exists, people can buy it directly from a farmer and because it is a specialty variety you can use it in many different ways.
WEBSITE URL: www.PrincetonPopcorn.com
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health etc) I am open to the type of influencer. I think variety matters so having multiple types will allow for the product to be described customers from different angles. I am willing to give influencers with the smaller following a shot. Of course, I prefer huge followings but good engagement is a plus. You have to have a large audience in the United States as it is very expensive and difficult for me to ship my product outside of the US.
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO? I will supply unpopped kernels. The influencer is required to pop and present the popcorn. Embellishing it with additional steps just makes things better! For instance, covering and chocolate or experimenting with various cooking oils or using popped Princeton Popcorn brand popcorn in another food project.
HOW MANY POSTS ARE REQUIRED? The quantity can be negotiated but I would like everything cross posted when it makes sense to do so.
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc) Instagram, Facebook, blogs and YouTube are all preferred. I am open to other channels that have persistent content. For instance, I'm less interested in tick-tock unless it is super creative.
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy etc)
DESCRIBE THE COMPENSATION IN DETAIL: Anything reasonable will be entertained. I can pay money with PayPal and can also provide product if you like popcorn! I have more popcorn than money. LOL but seriously I do respect and appreciate your ability to reach potential customers and will try to make it lucrative for both of us.
Now, see below:
Hello, my name is Bob Ralph (a.k.a. Farmer Bob) and I started a company called the Princeton Popcorn Company. Although I grew up in Kansas, I am a first-generation farmer which is somewhat rare these days.
My company is a vertically integrated popcorn producer. That means I plant the seeds, raise it up and then harvest it. I plan to also pop, flavor and package the popcorn as well but I am not there yet. But, for now, I am selling unpopped popcorn kernels.
What makes my popcorn unique and special is that pops up in a large, round shape that resembles a mushroom. It does not taste like mushrooms but that is the industry term. It contrasts to the more traditional butterfly or star shaped popcorn that you are familiar with in the movie theaters.
To this point I have had zero experience interacting with any type of social influencer. But, I do recognize the power that the right social media influencer could have.
I’m approaching you to see if you’d be interested in working in conjunction to get my brand exposed to as many people as possible. I always say, “Everybody loves popcorn!”.
I can send you some product for you to try. Can you come up with any ideas of how to present my product to your followers? It is fun to pop in different ways. It is good with air poppers and also hot oil on the stove. The mushroom shape lends itself to be coated or “enrobed”. So, some fun toppings, coatings or flavorings could add to the presentation.
Also, popcorn is fun. Being such a large size, this popcorn is very easily played with. You can toss it to dogs for them to catch and do the same thing with humans. Also, creativity can come into play when using this popcorn for crafts. Most simply I think about stringing up a popcorn string and wrapping it around the Christmas tree like they used to do. Children are always fun to watch when they eat popcorn. Lastly, I’d say that the event of popping popcorn can be entertaining.
My popcorn is:
Non-GMO
Gluten-Free
High in fiber
Low in calories
Grown in the USA
Traceable supply-chain
Anyhow, I’m just coming out at you from left field. Here is some information for you to review and learn a bit more about my brand.
Let me know what you are thinking when you have time.
Official Corporate Name
Princeton Popcorn Company, LLC
Location
Farms are located in Princeton, Kansas
Production Facility is located in Lenexa, Kansas
Owner’s Name
Robert Ralph aka “Farmer Bob”
[email protected]
M: 913.406.5838
Website
https://www.PrincetonPopcorn.com
Facebook
https://www.facebook.com/PrincetonPopcorn/
YouTube
https://www.YouTube.com/TheRobertRalph
Instagram
https://www.instagram.com/princetonpopcorn/
Explainer Video
https://www.youtube.com/watch?v=ws7X6vCxXU0
Media Coverage:
KSHB41
https://www.kshb.com/news/local-news/first-generation-farmer-finds-niche-for-growing-popcorn-in-princeton-ks
KCTV5
https://www.kctv5.com/news/local_news/kansas-farmer-soon-to-send-popcorn-international/article_1db1d8f8-ef8e-11e9-b303-b3ba073c106d.html
KMBC9
https://www.kmbc.com/article/princeton-kansas-farmer-gets-creative-marketing-his-popcorn/32604662
K-State Kansas Profiles
Huck Boyd National Institute for Rural Development at Kansas State University
https://blogs.k-state.edu/kansasprofile/tag/princeton-popcorn/
Kansas! The Magazine
https://www.facebook.com/PrincetonPopcorn/posts/738097740075843
Company Biography
The Princeton popcorn Company is a vertically integrated popcorn producer run by a first-generation farmer. Located in Princeton, Kansas, 2019 will be the first commercial crop of popcorn grown. The finished ready-to-eat product will appear on Kansas City area grocery store shelves in early 2020.
The vertical integration process allows for the selection of the very best hybrid seeds. The seeds are planted, raised and harvested and later popped, flavored and packaged by the company. Having control from seed to store insurers the best quality.
Growing up in the suburbs and becoming obsessed with farming, and specifically popcorn, Farmer Bob has dedicated himself to the concept of vertically integrated popcorn.
PPC uses conservative farming practices and as few ingredients as possible.
