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DESCRIPTION OF THE PRODUCT: Agua Plus is a great tasting alkaline water with a unique, new patented technology (called All-Scratch! technology) that allows you to scratch your name with your finger nail right on the white All-Scratch area on the bottle.
Every social situation, whether a gathering with friends or a public event, results in the same problem: Confusion over who a bottle belongs to. You put it down and two seconds later you realize that others have done the same and now it’s impossible to remember which bottle belongs to you. The result is a massive amount of unnecessary packaging and product waste each year. When confusion exists over which drink is yours, more often than not the result is that it gets left or thrown away while still half or three quarters full in place of grabbing a new one. Either that or you take a chance and increase the risk of picking up a germ or a virus.
Agua Plus has eliminated bottle confusion and this campaign is to share that!
AIM OF THE CAMPAIGN: The campaign is meant to educate people on the fact that this cool technology exists and that Agua Plus is the only one who has it! To inform them of the current "How Do You #ScratchYourBottle" trend and contest (see website url for prizes) and encourage followers to enter. Will also support our distribution in Michigan by posting at certain retail locations that carry Agua Plus and tagging them as well.
WEBSITE URL: www.aguaplus.com/contest
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? All kinds! The great thing about water is everyone needs it. Every type of influencer will have a different perspective on how Agua Plus eliminating bottle confusion benefits their daily life. Lifestyle, healthy living, sports, motherhood
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO? Create a post (ideally video, perhaps with still image added to the same post) showing how you scratch your bottle of Agua Plus to identify that it belongs to you (can be anything... name, initials, picture, any kind of mark that makes it obvious that it's yours!). Also drinking the water, sharing how great it tastes, etc.
HOW MANY POSTS ARE REQUIRED? Minimum of one. More can be discussed .
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? Instagram ideally (as that is the platform that the contest is run on)
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? Since this is focused on brand awareness of a new product with a unique technology (ability to scratch the bottle to identify that it belongs to you), we want the impact to be informative (in terms of how easy it is and how amazing it is that it has solved this problem that has existed for so long) and exciting (reflecting genuine amazement at the technology and how much fun it is. It can be a bit goofy as well in that there is no right or wrong way to scratch a bottle and that is half the fun... it should reflect personalities of the individual. Just keep it clean! Video is preferred. Imagery showing scratching the bottle as well as imagery showing how it works in scenarios (a bunch of friends or family together, at an event, at a house party, etc.). Drinking the water to comment on great taste, etc is great as well. Rubbing the scratch area to show that it doesn't rub off once scratched, even when wet, and so on. Be creative! Influencers also get automatically entered into the ongoing contest by participating.
DESCRIBE THE COMPENSATION IN DETAIL: A 24-Pack case of Agua Plus alkaline water will be sent to each participant. Plus Brand is open to discussing cash compensation on a case-by-case bases depending on reach and content agreed upon. We are also using this campaign to select influencers who we can work with longer term and in a broader capacity based on the results.
