pinkyuptea
AIM OF THE CAMPAIGN: Help us grow our brand awareness and launch our “On the Pink Side of Life Giveaway” on Instagram!
EXPLANATION OF THE CAMPAIGN: To celebrate National Pink Day (June 23rd, 2019), Pinky Up is teaming up with influencers and launching the “On the Pink Side of Life Giveaway”, encouraging consumers to like and follow @pinkyuptea and @dillardshome. Each influencer will receive a package with Pinky Up tea, drinkware, and accessories (3 items with a total value of up to $50). You will receive your surprise box by no later than June 10th (items will vary between participating influencers). Here’s the fun part, to celebrate National Pink Day, we are offering you a $50 Pinky Up credit to give away to your followers!
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO? Influencers will have to post 1 photo and 2 stories on Instagram using all items received on June 23rd, 2019 no later than 12 pm PST. The items will be sent in a shipping box, and the box should not be included in your post. The text below should be used in your post and your stories should encourage followers to participate. *Be sure to tag @pinkyuptea and @dillardsathome on your post and stories, using these hashtags: #pinkyuptea #dillardshome #onthepinksideoflife.
Here is the text that should be included in the Instagram post:
It’s National Pink Day! I’m celebrating this girly day with @pinkyuptea and @dillardshome by sipping on this <tell us what you think about our tea>.
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PLUS, I’m excited to announce that I’ve teamed up with @pinkyuptea and @dillardshome who are giving away one $50 gift card to one of my followers!
Ready to win? Follow these simple rules:
From now until June 30st at 12 am PST
1 - Like this post
2 - Follow @pinkyuptea and @dillardshome
2 - Tag 1 friend in the comments below (each tag counts as 1 entry)
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That’s it! Good luck!
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Winner will receive one $50 Pinky Up gift card. Winners will be picked at random by @pinkyuptea announced here in the comments and on the @pinkyuptea Instagram post on July 1st at 12pm PST. US entries only. No purchase necessary. This offer may not be sold or transferred. Giveaway is void where prohibited. Instagram not involved.
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? Instagram.
HOW MANY POSTS ARE REQUIRED? 1 Instagram post and a couple of Instagram stories.
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? Lifestyle, fashion, trendy, elegant.
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? Bright light, pink, flowers (not a must but nice to have).
DESCRIBE THE COMPENSATION IN DETAIL: Influencers will receive one box each with Pinky Up tea, drinkware, and accessories (3 items in each box). We will also consider influencers who seek paid compensation in addition to free product, payment will be determined based on photography experience, followers and engagement.
