Fun hot sauces from modern India
DESCRIPTION OF THE PRODUCT: We have 3 delicious fun Indian hot sauces and chutneys. All products have been developed in-house and are unique and delicious in every way.
- the Naga Ghost Pepper Sauce uses India's spiciest chilli to make a super intense and full-flavoured hot sauce
- the Punjabi Ketchup works like a regular ketchup but it is made using the same spices as butter chicken, and so it gives your food a fun Indian twist. *Allergen warning: contains cashew nuts!
- the Varanasi Tamarind Chutney is a delicious, tangy sauce similar to brown sauce. There is no chilli in this one so it can be eaten at breakfast or any other time of the day,
AIM OF THE CAMPAIGN: We want to raise awareness about the launch of our Pico Sauces in the UK market and build a UK audience on Instagram. Our products are going to be available on our website (see below) and we are looking to drive awareness about A) the fact that we exist and our sauces are amazing B) they are available for sale on our website for customers living in the UK C) our sauces are not just for Indian food - they can be eaten with anything - sandwiches, burgers, sausages, chips etc. We are looking for influencers to showcase how easy it is to consume our sauces with absolutely anything, and then encourage people to head to our website to purchase online and follow us on Instagram.
WEBSITE URL: https://picosauces.com
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? Anyone who is passionate about food and can influence their audience to try something new. These sauces go well with all kinds of cuisines and there is no need to have any connection to Indian cooking or India in anyway. In fact, influencers that can demonstrate ways in which our sauces can be used away from Indian food would be preferred because the default assumption by most people would be that Indian sauce should be eaten with Indian food, which is not the case at all.
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO? Take images of yourself enjoying our hot sauces in whichever way inspires you when you taste it. It could be capturing you and the enjoyment you are getting from using our sauce, or it could be an image of what you are eating with our sauce. The product should be in the photo and the message should clearly communicate that the sauce is delicious and that UK customers can purchase online through our website.
HOW MANY POSTS ARE REQUIRED? As many as appropriate for what you have in mind. A minimum should be a post on Instagram (not just a Story) but beyond that we are flexible based on what you think you can do to showcase the sauce the best.
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? Instagram.
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? The style is 'inspired in the moment'. It shouldn't feel carefully curated, just that 'you were eating this sauce and it's so amazing you had to post about it'. There is no set look and feel as such, but the sauces should be presented in an enticing way that gets people excited about trying them for themselves.
DESCRIBE THE COMPENSATION IN DETAIL: We are happy to provide free stock for giveaways and usage at the discretion of the influencer as well as a mutually agreed payment based on the above activities being completed successfully.
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