In collaboration with Universal Brand Development, Physicians Formula is taking it back to 1985 to reimagine the iconic 1980s film, The Breakfast Club, with its first ever licensed collection!
Inspired by the beloved coming-of-age story, this seven-piece beauty collection dives into memorable moments from the film and sparks nostalgia with every swatch. The Breakfast Club is a timeless American film that defined a generation, and this new collection is guaranteed to make any makeup look a classic.
The collection celebrates the 80s story through princess-inspired lipsticks and detention-inspired mascara and palettes. Each product is infused with their proprietary Butter Blend of Murumuru Butter, Cupuaçu Butter, and Tucuma Butter from the nutrient-rich Amazon region. Packed with essential fatty acids and pro-vitamins that soften, condition and moisturize the skin, this collection will deliver a radiant, A+ worthy glow!
Deliverables*: (1) dedicated in-feed Instagram post (Image, Carousel or Reel) + Instagram Stories (min. 3 frames with links) OR Tik-Tok video sharing The Breakfast Club Saturday Detention Face Palette Vol. 1 and The Princess Lipstick available at Walgreens. Includes right for brand to repost to owned Instagram and/or TikTok channels within 30 days.
Tags: @PhysiciansFormula @Walgreens #TheBreakfastClubxPF #PhysiciansFormula #WalgreensBeauty
Disclosure: #PFpartner, ad or gifted
Post Timing: Anytime by or before 8/12
Compensation: Selected creators will be gifted (1) Saturday Detention Face Palette and (1) The Princess Lipstick
*Reels, Stories, TikTok or video content must only contain commercially-licensed music