Gold Coast Vaccination Drive
Ran by @periscopedigital
DESCRIPTION OF THE PRODUCT:
Public awareness to engage people 16-25 years of age to get motivated to get vaccinated so Gold Coast businesses can maximise their trade
AIM OF THE CAMPAIGN:
Drive young people's vaccinations.
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health etc)
We believe that there are multiple reasons to get vaccinated, and influencers (and their specific audiences) will identify strongly with individual motivtors. To this end, we think we are looking for multiple 'specialised vertical' influencers:
- Sports/sporting events
- Travel/wanderlust (inbound to Gold Coast and outbound of)
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
Create a meaningful post across their social platforms that illustrates (in their own language) how important/beneficial it is for young Gold Coast people to get vaccinated.
HOW MANY POSTS ARE REQUIRED?
Between 1 & 3.
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc)
Instagram, Tik Tok
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy etc)
It has a somewhat "clinical" (pun intended) message but it needs to be delivered bascially in the style of the influencer - there's no existing creative for the campaign so it is really up to the individual influencer.
DESCRIBE THE COMPENSATION IN DETAIL:
Payment commensurate with audience size.