paulboutin
CAMPAIGN LIVE DATES: June 4-8, Friday thru Tuesday U.S. time. Individual influencers may choose the best date and time for maximum response from their personal audiences.
DESCRIPTION: This is a test campaign for a larger campaign this fall. Many Americans are postponing / procrastinating on getting their COVID-19 vaccines. Some are vocal online, some are quietly not getting the shots.
AIM OF THE CAMPAIGN: To encourage people to talk about why or why not they do or don't want to get the COVID-19 vaccine.
WEBSITE URL: We will have a how-to resource article and hashtags
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? TikTok video. Someone eager to get responses from their audience.
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
1. Post one video that explains why they have been (or soon will be) vaccinated against COVID-19. We especially want aspirational reasons, such as "I will be able to visit my grandmother again." If your main reason is truly, "I don't want to die from this virus," that's OK too. Be authentic and convincing about your reason! You can be funny or serious, blunt or diplomatic — whatever you know evokes a response from your own audience.
2 .Ask your viewers to tell you their own reasons why or why not they have been vaccinated, will be vaccinated, or don't want to be vaccinated. Encourage them to be honest.
3. DON'T DO THESE:
- Tell blatant lies.
- Criticize anyone by name, unless they are what the news media considers a public figure.
- Put down vaccine opponents. Instead, ask them to tell you why they don't want the vaccine.
REPORTING: By Wednesday June 9, send us your stats on
- views
- likes
- comments
HOW MANY POSTS ARE REQUIRED? One. During this test period, we are seeking to meet the most influencers to bring onto our main campaign that begins in October. So, only one post per influencer for now.
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? TikTok
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? This is your call. You are the influencer who has built an audience. What message in what style will most resonate with them and get them to respond with comments or their own video?
DESCRIBE THE COMPENSATION IN DETAIL: PayPal for one post at your posted rate. We pay immediately—we have been freelancers ourselves, so we don't make people wait or chase us.
This campaign is temporarily not accepting applications.
