paulboutin
$100 total (PayPal only) for two (2) IG posts advocating that Americans age 18 and over get a booster shot as soon as possible to protect everyone best against the new Omicron variant of COVID-19. This is newly issued guidance from the Centers for Disease Control and Prevention (CDC).
1 - regular IG post
1 - Reel or Story post (your choice)
We are looking for 15 influencers total. Campaigners will be managed by an experienced editor and manager who has worked in social media and advertising for years for national U.S. brands and top publications.
BASIC REQUIREMENT: An established IG account with Engagement rate tracked on Influence.co.
DESCRIPTION OF THE PRODUCT: This is a funded public message campaign paired with a research project on social media messaging. This is NOT for sales or marketing.
AIM OF THE CAMPAIGN: Get more Americans to get booster shots NOW. We are looking for engagement, since we can’t track who actually gets a booster and there’s no clickthrough that would be of value or be a reliable measure of who took the message to action.
WEBSITE URL: None
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? You are sincere and authentic in your desire for people to get vaccinated against COVID-19. It shouldn't seem like you've only been paid to do something you normally wouldn't post about.
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
2 IG POSTS
Post one regular IG post, and either a Story or Reel as you feel you are best at in terms of getting a response.
Post in your own authentic style, persuading readers 18 and over to get a booster shot as soon as possible, in a way that prompts an engagement response.
TALKING POINT
The CDC encourages everyone to get booster shots NOW as the best protection against the spread of the Omicron variant.
LINKS (OPTIONAL): You can use one of these, or others better for your audience, or none.
Associated Press - a good mass-market news story
https://apnews.com/article/coronavirus-pandemic-soccer-sports-business-health-3c7bd0639a9d2377b1000a2811c27388
Vox - for younger left-leaning adults
https://www.vox.com/coronavirus-covid19/2021/12/1/22809878/covid-19-omicron-variant-vaccine-booster-shots
Wall Street Journal - for the kind of readers who have a WSJ subscription
https://www.wsj.com/articles/u-s-watches-for-omicron-as-covid-19-infections-remain-high-11638206760
HASHTAGS
#omicron
#getboosted
METRICS TO REPORT
Send us the link to each post in our private DM chat here. We will check response stats ourselves.
HOW MANY POSTS ARE REQUIRED? Two. 1 is a regular IG post. 1 is either a Story or Reel as you feel you are best at in terms of getting a response.
DEADLINE: Friday December 10. We will notify accepted Influencers this week so you can get started.
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? Instagram only.
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? Whatever authentic approach to persuading your audience to engage with your call to get a booster shot against Omicron. Whatever you think will be most effective — that’s why we are hiring you, not posting ourselves. We can show you examples in the DM chat if you’d like.
DESCRIBE THE COMPENSATION IN DETAIL: $100 (PayPal only) for 2 posts. We’ll pay $50 up front to selected influences to show that we’re not deadbeat clients, and the other $50 when we have URLs for both your posts.
This campaign is temporarily not accepting applications.
