DESCRIPTION OF THE PRODUCT: Ripples of Hope is a COVID-19 cause related cycling performance jersey where those who purchase the product will be able to choose a non-profit to support those most affected by this crisis. In preparation of the launch we'd like to partner with 4 cycling influencers ( 2 males, 2 females) to send the product to and promote the message of "hope" while also helping our non-profit partners with the valuable resources they need now.
AIM OF THE CAMPAIGN: To send a "ripple of hope" through the cycling community. A message that brings us closer together during this crisis and hopefully supports our non-profit partners by selling/donating as many jerseys as we can.
WEBSITE URL: www.pactimo.com (this product is not available yet for purchase, we're hoping to have it up in about 2 weeks, and would like assests from influencers ready by then).
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health etc)
Road cycling influencer, racer, athlete, cause-oriented, socially-conscious following
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
Take a photo either riding in the kit either at home or during a local road ride. (social-distancing, etc.)
HOW MANY POSTS ARE REQUIRED?
1 post to main account, 1 story (video) explaining the concept of the jersey and with a "swipe up" link to the page where the jersey is being sold
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc)
Instagram, Stories, Anywhere where the influencer has the largest reach
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy etc)
This is a social-cause oriented post, we want it to feel light-hearted and hopeful, clean aesthetic, a clear message that we are with the community and looking to help it and those most affected. It can be funny and informative, would like the influencer to tell the message in their typical style and aesthetic.
DESCRIBE THE COMPENSATION IN DETAIL:
$100-$150 per influencer. Compensation based on following and engagement.