niantic
DESCRIPTION OF THE PRODUCT:
Pikmin Bloom helps you meet your daily wellness goals while keeping you connected with friends and family. In this location-based app, your steps help you grow mysterious plant-like creatures called Pikmin, who join you on your walks and help you plant flowers along your path. When you raise your friendship levels with your Pikmin, they will bring gifts and wear items that they found near the places where you first picked them up! You can also join Weekly Challenges with friends and family, and work together towards a shared goal of steps or flowers planted.
AIM OF THE CAMPAIGN:
The main goal is to raise awareness and visibility of Pikmin Bloom among the global gamer/casual gamer audience.
Pikmin Bloom is not only a game, but also a casual lifestyle app that doesn’t require intense grinding, and doesn’t demand the users continuous attention. Anybody can enjoy Pikmin Bloom, ranging from those who casually plant flowers on their way to work or school, to those who strategize their game play to target and collect certain Decor Pikmin.
If you haven’t tried Pikmin Bloom yet, we’d love for you to first take some time to get familiar with the app and ensure you understand how it fits within your daily life so you can speak with authority about the game loop and what you enjoy about it, inviting your audience to try it too.
You have full creative freedom on how you’d like to present Pikmin Bloom to the world, as long as you’re keeping the do’s and dont’s below in mind.
WEBSITE URL:
www.pikminbloom.com
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR?
We’re looking for both game + lifestyle (wellness) creators that resonate with the Niantic mission (Draw people outdoors, inspire exploration, encourage exercise and create connection.) and who genuinely enjoy the Pikmin Bloom app and can speak authentically as to how they use it or how it contributes to their daily life.
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
**Do’s**
Keep your content family friendly
Familiarize yourself with the app
Explain Pikmin Bloom in your own words
Emphasize the real world nature of Pikmin Bloom, where you actually have to walk to engage with the game: Your video needs to include real world footage from outside. At best from parks or other nice areas around where you live.
Include the following app download link in your caption (post) and swipe up (stories): https://pikminbloom.onelink.me/pWSt/rfgov0q0
**Dont’s**
Don’t include pictures/references to alcohol or drugs
Don’t use profanity or criticize other apps
Don’t compare the app to any competitors
Don’t incorporate any other sponsored posts
Don’t mention or compare the game to Pokémon Go or other Niantic games
HOW MANY POSTS ARE REQUIRED?
1 short video + 1 story to amplify
WHAT SOCIAL CHANNEL DO YOU WANT TO USE?
Instagram (video posted as Reel + amplified through stories)
YouTube (video posted as YouTube shorts + amplified through stories on Instagram)
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING?
Fun, casual, family-friendly.
DESCRIBE THE COMPENSATION IN DETAIL:
Selected influencers will receive monetary payment. Please let us know your total rate for the required posts in your application.
