mysevenfoldhome
PLEASE NOTE: We are at our planned capacity for influencers on this campaign as of Wednesday, 8/19/2020. Influencers who are interested in partnering with Sevenfold Home may still apply.
DESCRIPTION OF THE PRODUCT: Luxury hotel quality bath towels and bath mats - We recently launched our original Lotus Loop Towel in 3 new colors. The towel also received improvements on the design/structure level to create a more plush, soft, and absorbent towel.
AIM OF THE CAMPAIGN: Increase brand awareness and draw attention to our new products
WEBSITE URL: www.sevenfoldhome.com
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health etc)
Lifestyle / Home / Bed & Bath
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO? We are requesting the Influencer post an unboxing video to showcase our packaging and the capture the overall first impression. Then, we would like an additional post and review** after washing and trying the towels. The second post would preferably be more detailed and showcase the look and feel of the towels from the Influencer's point of view after using it.
Additionally, we are looking to bring on a small group of Influencers to help with various product launches and product reviews moving forward. Providing this campaign takes off well, we could potentially develop a longer lasting relationship with similar guidelines.
HOW MANY POSTS ARE REQUIRED? As stated above, minimum of 2 posts. These could be "reposted" on multiple channels, if the Influencer is prevalent in more than one or has a preference to do so (i.e. Instagram, but they also have a vlog/blog or post on Twitter/FB).
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc) Instagram will be preferred. Additional platforms we use are: Facebook, Twitter, and Pinterest. Vlogs/Blogs are also acceptable in addition to IG. **Reviewing on Google is highly appreciated as we are trying to grow our retail presence and HONEST reviews are very helpful!
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy etc) In one word? "Homey" -- Our brand is all about bringing beauty and joy to our customers’ lives; We want to deliver products that will invigorate and refresh the home and spirit. Our voice is approachable and warm – like a mentor or confidante. It is light-hearted but sophisticated and refined. We want to convey overall helpful information without sounding like a sales pitch. We don’t want the product to be oversexualized – more cozy, familiar, and welcoming.
DESCRIBE THE COMPENSATION IN DETAIL: We are prepared to provide the influencer with the following: 2 face towels, 2 hand towels, 2 bath towels, and 2 bath mats in either White, Ivory, Charcoal Grey, or Navy. Preference would be for interest in Ivory or Navy, but all will be considered. **We may consider other forms of payment.
