kzgear
DESCRIPTION OF THE PRODUCT: We Sell Signature Wayfarer Floatable Sunglasses (Sunglasses that are stylish yet can float on water), along with everyday shades like Clubmasters and Aviators.
AIM OF THE CAMPAIGN: To capture real people wearing our shades in adventure settings, like beaches, lakes, hiking, boating, exotic locations, adventure sports etc. We would also be interested in building a story around how you "find your adventure."
WEBSITE URL: www.kzgear.com
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? We are looking for candidates who are mostly beach / travel lifestyle, but will also consider hiking or adventure lifestyle.
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
All content should fit the campaign image of beach / ocean / adventure with a native (un posed) tone. Beach attire is required.
1) Make two posts of approved content on their instagram page tagging @kzgear and use the hashtag #findyouradventure
2) Provide 3-5 approved HQ photos to KZ with full permission for reuse. Influencer will be tagged when possible.
3) Optional will be a Q & A type blog around your story.
HOW MANY POSTS ARE REQUIRED? Minimum of 3. More posts / delivered content will be considered based on quality, uniqueness or story behind the original 3.
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? Influencers will use Instagram. Other content provided to KZ will be used for blog / Instagram / email / web / ads. Influencer will be tagged when possible
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? Fun / natural / beachy / action / adventure
DESCRIBE THE COMPENSATION IN DETAIL: Each influencer will receive 2 free pairs of KZ Shades, valued at $60 a piece. Cash payment will be negotiated and pre-determined based on scope on work. We may ask some candidates to do a larger scope of work depending on quality, uniqueness and story, which will earn additional compensation.
