DESCRIPTION OF THE PRODUCT:
D.O. Rueda’s wine production dates back to the 16th century when King Alfonso VI offered land to monasteries and now the appellation has 72 wineries with over 1,500 vine-growers, and 16 wineries producing organic wines with two more awaiting certification. Located 170 km north west of Madrid, near the River Duero, Rueda (pronounced: Roo-eh-duh) is known for growing the Verdejo (pronounced: Vurr-day-ho) grape, which is a 1000-year-old indigenious grape that is the top-selling white wine in Spain; If you have visited Spain before, you have probably had one (or more) wines from this region. The Verdejo grape has been growing in the Rueda appellation for over 10 centuries, and is one of the only areas in Europe to have pre-phylloxera vineyards. What makes this varietal so special is the unique palette of aromas and flavours that are so distinctive - think pinot grigio but with attitude. Wines made from Verdejo in Rueda display touches of wild herbs, fresh hay and fennel that mingle with intense fruit and refreshing acidity.
AIM OF THE CAMPAIGN: We are launching an influencer campaign for to highlight wines available in Ontario and Quebec from this wine region, Rueda
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health etc) Wine, Sommelier. Food and Beverage. MUST BE 19+
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO? We are going to ask you to post a photo of the wine, share how to get the wine (SAQ,LCBO, Wine Agent) and some fun details on the winery we will share with you
HOW MANY POSTS ARE REQUIRED? 1-2
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc) Instagram
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy etc) Informative, fun