World Cup Urban Turban Promotion
Ran by @iqkhameleon
DESCRIPTION OF THE PRODUCT:
IQKahemelon is a sportswear brand featuring the Urban Turban as its flagship product. The traditional turban was used to provide protection from the heat. The Urban Turban incorporates the features of the old school design with new school functionality: easy to wear, dry-wick material, and UV protection. The Urban Turban is a fashionable and functional accessory that can be worn while playing sports e.g., golf, tennis, cardio or at a sporting event e.g., the World Cup, college football games.
AIM OF THE CAMPAIGN:
Create pre-orders of the Urban Turban in advance of the World Cup
WEBSITE URL: IQKhameleon.com
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health etc)
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
Wear and review the Urban Turban.
HOW MANY POSTS ARE REQUIRED?
Daily IG stories, 3 IG reels/tik toks a week, IG feed photos as well.
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc)
Instagram, Tik Tok
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy etc)
Informative, fun, sexy. The product has the potential to go viral but the functionality has to be explained and the fun factor of wearing it to the World Cup or at a viewing party must be apparent.
DESCRIBE THE COMPENSATION IN DETAIL:
Base rate + performance metrics if a certain volume is sold.