DESCRIPTION OF THE BRAND:
It's no secret that electric toothbrushes are recommended by dentists because they encourage better brushing. But the market is crowded with expensive options often filled with extra features promoted as quick-fix gimmicks. Our client eliminated backend, middlemen, and retail $$$ markups, providing their customers a $2.99 monthly subscription + a one time shipping fee.
AIM OF THE CAMPAIGN:
Our client is looking for influencers within the U.S. market to drive subscriptions - please see full requirements below.
INFLUENCERS WE ARE LOOKING FOR:
- Social Media: Instagram
- Min of followers: 10k
- Country of Audience: at least 60% US
- Gender of Audience: at least 60% female
- Engagement Rate: min 6% required
- Influencers preference: within healthcare, fitness, beauty, family, wellness
DELIVERABLES REQUIRED:
- Min of 2 Instagram Stories
- Format: video, no image
- Story 1: either an unboxing or review of product
- Story 2: call to action to subscribe and swipe up mandatory
COMPENSATION:
- Free product shipped to you to try and use for the deliverables.
- Depending on the reach and engagement of the influencer we will provide a fee + commission on conversions.
In order to help the influencer, he or she can decide to provide their followers the following “boosts”:
- 10% off the first subscription
- 1 month for free