Energy & Sleepy Chocolate Launch Campaign
Ran by @functionalchoc
DESCRIPTION OF THE PRODUCT:
The Functional Chocolate Company offers a line of decadent, vegan, Fair Trade Chocolate bars powered by a blend of proven botanicals and clinically researched ingredients for everyday health realities.
This campaign will be focused on our Espresso Crunch Energy Chocolate Bar, formulated to promote lasting energy and Blueberry Lavender Sleepy Chocolate Bar, formulated to promote restful sleep.
When there are too few hours in the day and life is dragging you down, Energy Chocolate is just the ticket to lift your energy and focus. With a combination of Chocamine®, a patented cocoa-based ingredient shown to provide sustained energy without jitters, alongside a blend of vitamins, taurine, L-Tyrosine, schizandra berry and green tea extract. Elevate your day with this Espresso Crunch bar.
Some nights our minds wander and sleep becomes elusive. Stress from the day, worries and anxiety can keep us counting sheep. Sleepy Chocolate combines powerful botanicals including chamomile valerian, lavender and lemon balm with the clinically researched benefits of magnesium and melatonin to help you fall asleep faster and more soundly. Drift off to the stars with this blueberry lavender bar.
More information on the product and its ingredients can be found on our website here -- https://funcho.co/products/energy-chocolate & https://funcho.co/products/sleepy-chocolate
AIM OF THE CAMPAIGN:
Whether you need a “pick me up” in the afternoon or just a little help drifting off after a long day to get a more sound night’s rest, our Energy and Sleepy chocolate are here to help.
The Functional Chocolate Company wants to create awareness of our Energy and Sleepy Chocolate as healthy, natural and enjoyable options for an energy boost throughout the day or help falling asleep at night.
Most importantly, we just want you to share your experience with the product and encourage your followers to check out our social media pages (@functionalchoc) and website (funcho.co)
#funcho #functionalchocolate #wellness #mindfulness #sustainable #vegan #glutenfree #fairtrade #treatyourhealth #energy #sleepy #treatyourself #sweettasteofHealth
WEBSITE URL: https://funcho.co
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health etc)
Men and Women of all ages who may experience either (or both) trouble falling asleep and feeling a drag throughout their day.
Men and Women’s Lifestyle, Health and Beauty Influencers with strong engagement with their followers.
Influencers that are relatable to our customers.
Influencers that are open to alternative, plant based approaches to health, wellness and happiness.
People that love chocolate as much as we do!
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
We’d love for you to sample our products to get first hand experience with our Energy and Sleepy Chocolate. If you find that the product is helpful, enjoyable and would help others, we’d love for you to share your experience with this product with others by posting on social media in an organic way that is relatable to your community.
**By participating, you provide permission for us to reuse and repost the content you produce in our own marketing, media and posts.
HOW MANY POSTS ARE REQUIRED?
2 posts per platform across all platforms where you have a significant presence (1 post min/product). Open to collaboration on different approaches that make the most sense for your community.
ADDITIONAL ADVERTISING VIDEOS
We’d like to create a series of Short Selfie Videos (10-30 seconds) with each chocolate bar (Sleepy & Energy) letting followers know why the chocolate is for you and why you like it. Unboxing the chocolate and trying it on camera. Can post if appropriate but also please send to the Funcho team at [email protected].
3-4 statements/lines about the chocolate and how it helps you.
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc)
We would ultimately like to build visibility across Instagram, Tik Tok, Facebook and Pinterest. We are open to posting on the platform(s) where you have the most engagement, as well as blogs where appropriate. Blog posts and reviews are also a great channel for these products.
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy etc)
We prefer a fun and relatable lifestyle and “use” posts rather than just shots of the product on a counter. Bars in a purse on the go, being eaten at a theater, in a meeting at the office, on a date at a nice restaurant, while hiking, or in yoga class, in a bubble bath, having a cup of tea before bed, reading a book, on the way to bed/on the nightstand, out with your friends, shopping, unboxing the product when you receive it, etc. Any of those times you are in need of a little boost of energy that would be relatable. Or when you are fighting sleep and need some help getting to bed.
We’re looking for men and women that want to help each other be their best. People who may have trouble falling asleep may need a little extra help. The Sleepy Chocolate allows you to indulge in a treat before your bedtime routine to help you fall asleep faster.
Everyone needs a little pick me up here and there, our Energy Chocolate helps lift you back up without feeling the jitters from an afternoon cup of coffee.
As a company it is our goal to make treating everyday health realities more fun and are looking for influencers that align with that mission.
We’re very open to working with you to generate content that will resonate best with your community.
Note that our products are designed to be consumed as is. They can be paired with many things, but are less effective if used for cooking or baking as the high temperatures can impact the active ingredients.
DESCRIBE THE COMPENSATION IN DETAIL:
Negotiable Combination of Product + Cash
We also offer an affiliate program for influencers that would like to join to promote the products to their followers and earn based on every sale. Inquire if this would be of interest.