Kefla-Inspired Food Recipes and Desserts
Ran by @enjoykefla
Hey everyone! We're Kefla Organics, a Colorado-based maker of certified organic CBD Chocolate and Cacao Bars, along with so much more! All of our hemp-infused Chocolate, Cacao Bars, and Latte Mixes are USDA Certified Organic, Fair Trade USA certified, and contain 25mg CBD at a super approachable price point (typically $3.99). What makes Kefla’s cacao supplements special is the organic, full-spectrum hemp and their ability to be enjoyed by the bite or used to make a super simple drink (hello CBD infused Golden Milk!!). Not to forget, the delicious taste! We also have our NEW hemp-infused latte drink mixes in golden, cocoa, and chai featuring natural ingredients such as ginger, turmeric, lion's mane, and reishi. You can either add a scoop to your lattes or create fun recipes like mug cakes, banana bread, cookies, and much more!
We are also proud members of 1% for the Planet, which means we donate 1% of all gross sales to environmental non-profits so that together, we can make a difference!
AIM OF THE CAMPAIGN:
We are looking to find influencers to create fun, delicious, and hemp-infused recipes using our latte mixes! You can find our USDA Certified Organic CBD products at boutique grocers, organic markets, chains (i.e., Wegman’s), and on our online website. We want to see our influencers get creative with their cooking and baking, while also demonstrating the unique qualities of our products.
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health etc)
Kefla is looking for influencers in the 21-45 age range located in the United States. Our ideal influencers lead active lifestyles, are wellness-oriented, and have an appreciation towards social and environmental causes. Most importantly, they must love cooking and baking! This includes recipe developers, chefs, food/cooking enthusiasts, wellness motivators, food bloggers, and beyond. You don’t need to have a zillion followers, but rather strong engagement and a niche that has created a community of loyalists who eagerly embrace your content and the love of clean eating! Influencers must be at least 18 years old.
The primary photo and post styles we are seeking are:
1) Products being used in fun, creative recipes. Products can also be displayed with other ingredients.
Feed Photo & Story Guidelines:
All photos should include Kefla-inspired recipes such as drinks, desserts, breakfast items, or anything else you can create with our products that look and taste delicious! There are endless opportunities of fun and delicious food creations that you can make with our products, aside from the typical hot cocoa, chai latte, and golden latte drinks. Some of the few we have already seen include cheesecake, chia bowls, pancakes, mousses, cupcakes, and brownies. Content should be shot with an aesthetic background that does not draw too much attention away from the food creation. Warm or cool colors, neat design, and positive vibes with posting copy to reflect all of this and more. This could include vibing up your morning drink, a homemade snack for your stressful day, or a tasty dessert that you are craving!
Post copy to include:
How you used the product in the recipe, tips/suggestions for cooking or baking use, what you like about it in the recipe, or the recipes you used that include our products. We would also like you to offer your audience a 15% discount code on all online purchases.
What the Influencer is required to do?
We require two feed posts and one story of the influencer using our product in a recipe as described in the Feed Photo & Story Guidelines. Upon approval, we will coordinate post dates with the Influencer.
*We will require content approval and will have permission to repost and re-use the content and recipe created*
Instagram. However, if you have a large presence on other channels such as food blogs, that would also work!
This is an “in-kind” compensation campaign. For your participation, we will provide one jar for TWO feed posts and ONE Instagram story. We will provide one jar of your choice of our latte hemp-infused mix (i.e., cacao, chai, and golden).
We'd love for this to turn into a recurring opportunity as we are building out an Ambassador Program. Please let us know if you are open to discussing and posting more recipes and food content. Thank you and we greatly look forward to working with you!