Introducing Kefla's Certified Organic CBD Cacao Bars!!
Ran by @enjoykefla
Hey, we’re Kefla, a Colorado based maker of certified organic CBD cacao supplements and so much more!
All of our hemp infused Cacao Bars are USDA Certified Organic, Fair Trade USA certified, and contain 25mg CBD at a super approachable price point (typically $3.99). What makes Kefla’s cacao supplements special is the organic, full spectrum hemp and their ability to be enjoyed by the bite or used to make a super simple drink (hello CBD infused Golden Milk!!). Not to forget, the delicious taste!
We are also proud members of 1% for the Planet, which means we donate 1% of all gross sales to environmental non-profits so that together, we can make a difference!
Aim of the Campaign:
We want to introduce the social media world to our pioneering product line of USDA Certified Organic CBD Cacao Bars in fun, playful way while also demonstrating the unique qualities of our products! The primary photo and post styles we are seeking are:
1) Products being consumed, used in a recipe, and displayed with other ingredients. Post copy should include how you used the product, tips / suggestions for use, what you like about it, and recipes including our products.
2) Products shot indoors in a vibrant, energetic environment. Warm colors, neat design, and positive vibes with posting copy to reflect all of this and more. This could include a break from a stressful day, vibing up with your morning coffee or rituals, and other positive experiences where you use Kefla Cacao Bars to enrich (and seize) the day!
3) Product shot out doors in lush, tropical, beach-y, mountainy scenery and landscapes. These are lifestyle posts and copy should be about integrating Kefla in to your experiences.
What type of influencers are you looking for:
Lifestyle, wellness oriented influencers who have a track record (and following) for the types of content provided in our campaign brief. This can include recipe developers, outdoor enthusiasts, lifestyle/wellness motivators, coffee nerds, food bloggers, and beyond. You don’t need to have a zillion followers, but rather strong engagement and a niche that has created a community of loyalist who eagerly embrace your content! Influencer must be 18+.
What exactly is the influencer required to do?
We require one feed post and one story of the influencer using our product as described in the Campaign Brief. You must tag us (@enjoykefla) in the post and story and use the #enjoykefla hashtag. We will have permission to repost on our page.
How many posts are required?
A minimum of one feed post and one Instagram story.
WHAT SOCIAL CHANNEL DO YOU WANT TO USE?
Instagram feed posts and Instagram stories (and Facebook if applicable).
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING?
Warm, vibrant backgrounds/landscapes;etc. The product can be shot indoor (recipes, well-lit kitchens, in cool spaces) or outdoors (sunshine vibes, mountains, sea, lush landscapes, deserts). Images that evoke warmness and positive emotional response(s)!
Describe the compensation in detail:
This is an “in-kind” compensation campaign. For your participation, we will provide one case (14 units) for one feed post and one instgram story. We can provide two flavors of your choosing (7 units of each) or 14 units of the following flavors: Mint Chocolate, Dark & Salty, Golden Turmeric, or Matcha Mint.