Calm Bomb Campaign - IndieGoGo Promotion
Ran by @buybombshelpmoms
DESCRIPTION OF THE PRODUCT:
Our company, Mom Bomb, sells luxurious bath bombs that provide self-care and relief using vegan, organic ingredients, and donates $5 of each purchase directly to MomBomb.org, a giving organization that aids families in need.
The next product in our pipeline, the Calm Bomb, is made with high-quality CBD and a proprietary blend that allow the pores to open for maximum absorption. Calm Bombs, like MomBombs, are 100% vegan, organic, cruelty-free and made in the USA. With the combination of the CBD’s anti-inflammatory properties and our patented formulation that enable the pores to open, the Calm Bomb has the potential to help individuals with inflammation, anxiety, and ease chronic pain. If successful, the Calm Bomb will be able to move Mom Bomb closer to its goal of helping as many mothers and families as possible.
ALL NATURAL, NO Artificial Dyes, Non GMO, Vegan, Organic 25 MG CBD Bath Bomb
Ingredients: Sodium Bicarbonate, Citric Acid, Olea Europaea (Olive) Oil, Magnesium Sulfate, *CBD Blend*, Lavender Essential Oil, Eucalyptus Essential Oil, Polysorbate 80 (natural emulsifier), Mica
AIM OF THE CAMPAIGN:
The goal of this influencer campaign is to increase awareness of the Calm Bomb and direct potential customers to our IndieGoGo page, where they can help raise funds to manufacture Calm Bombs by purchasing the new product in advance of its launch, slated for Aug 20, 2018. We would be able to provide any potential influencers with 2 XXL Calm Bombs (Retail Value $15/each) in order to:
1) secure social media coverage and
2) help spread the word about Calm Bomb and our IndieGoGo campaign. We want as many backers as possible and need you to help us get people to our Campaign on Indie GoGo - you're crucial to our success!
Mom Bomb URL: https://www.buybombshelpmoms.com/
Influencer Media toolkit: https://www.buybombshelpmoms.com/influencer
MomBomb.org (Charity that benefits from all sales):
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? (Lifestyle, Beauty, Health etc)
We are looking for lifestyle, beauty, health, cannabis, mom and dad influencers that can spread the word about our great product. We would like people who have an audience that would be interested in a self-care product that is high-quality, will help with aches and pains, and that has a charitable contribution.
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
The influencer would need to post 2 separate images of the Calm Bomb on their Instagram feed (not only Stories) and leave them up for at least 45 days. The dates of the posts would be the night before the launch, and then another during the campaign.
Both posts would promote the campaign and share positive feedback about the product.
They would also need to provide the link to the IndieGoGo page, either in their post or in their bio.
HOW MANY POSTS ARE REQUIRED?
Two public posts on Instagram to your feed is required, though more (and stories) are absolutely welcome and encouraged! We have many products coming out and are looking for our top brand ambassadors that can grow with us - so show us what you've got!
DATES TO KNOW:
August 20th - IndieGogo Campaign Launch and First Instagram feed post
September 20th - Second Instagram feed post
October 8th - Date that feed posts must remain on Instagram profile till
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy etc)
We would like the post to be both informative and light, offering customers the information that they need in order to express interest in the Calm Balm Indie Go Go Campaign, while stressing the self-care & charitable aspects of the product.
DESCRIBE THE COMPENSATION IN DETAIL:
The compensation is 2 patented CBD bath bombs (Calm Bombs) valued at $30.