Eco-Lux™ by BedInABox® Collaboration
Ran by @bedinabox
DESCRIPTION OF THE PRODUCT:
Our new mattress is called the Eco-Lux™. It is the most certified mattress on the market: the first and only Bio-Preferred® memory foam mattress made from 34% renewable materials with a 100% organic cotton cover. It is CertiPur-US® certified, meaning that it has been tested for content, emissions and durability. It also holds a Standard-100 by OEKO-TEX® certification, ensuring that there are no harmful chemicals present in any and all part of the mattress (foam and mattress cover). Our new mattress is 100% made in the USA, ships free and maintains the same high quality BedInABox® sleepers know and love.
AIM OF THE CAMPAIGN:
We are launching a new product made with renewable and organic materials! And we would like to gather new, genuine content surrounding this product from real people by increasing our influencer/brand ambassador network. We need this content turned around quickly, on the timeline we provide.
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR?
We are looking for lifestyle, interior design, health and wellness or family/mommy bloggers who are environmentally conscious. Parents who are looking to upgrade their mattress, families that are ready to transition their youngest from a crib to a bed, designers making over a bedroom space, athletes looking for improved sleep & recovery, but want a product that is better for them and better for the environment.
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
Receive the new mattress at no cost to them. Multiple permanent posts and videos talking about the mattress and/or reviewing it. You must tag our social media channels and use a number of hashtags that we will provide. You must also grant us permission to use your photos and videos for marketing purposes (we will credit you when using the content). Our influencers MUST provide all content required and on the timeline we provide.
HOW MANY POSTS ARE REQUIRED?
Minimum of 3, in-feed permanent posts accompanied by stories. Can be spread out over a period of time.
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc)
Instagram, Facebook, Twitter, personal blog, YouTube, Pinterest, videos, etc.
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING?
Informative, fun, creative, engaging.
DESCRIBE THE COMPENSATION IN DETAIL:
At the very least, our collaborators will be receiving a new mattress at no cost.