DESCRIPTION OF THE PRODUCT: The opening night performance of Ballet West's production of Jewels, November 2, 2018. Jewels is legendary ballet choreographer George Balanchine's masterpiece, with three movements (Emeralds, Rubies, and Diamonds) that show off the beauty and dynamism of ballet.
Ballet West's Jewels is performed at the Janet Quinney Lawson Capitol Theatre, in downtown Salt Lake City. The performance features sets and costumes, the full company of dancers (as many as 58 on stage at once), and a live orchestra.
AIM OF THE CAMPAIGN: Generate awareness of Ballet West's November 2018 production of Jewels, and the fun experience of attending a ballet performance.
WEBSITE URL: https://balletwest.org/events/jewels
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? Lifestyle, Fashion, even Food - we are interested in Utah-based influencers who can work the experience of attending Ballet West organically into their usual content. This could be fashion influencers who use this as an opportunity to build a killer out-on-the-town look; food influencers who pair their favorite local restaurant with the ballet for an amazing night out; parenting influencers who get to take a break and celebrate with a fabulous date night; or arts/entertainment focused influencers who want to highlight the level of artistry in the company.
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO? Three Instagram posts, including tagging of @balletwest1:
- 1 Pre-performance Instagram story 2-5 days before the performance including swipe up for tickets
- 1 Performance night Instagram story
- 1 Post performance Instagram post
Allow Ballet West to regram or repost your content onto their own Social Media platforms and use in digital communications – with credit to the influencer
- Additional compensation is available for bloggers to write a review/informative post of the experience attending the ballet, when published within 4 days of the opening night performance.
HOW MANY POSTS ARE REQUIRED? 3
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? Instagram, Blog
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? Fun, informative, glamorous.
DESCRIBE THE COMPENSATION IN DETAIL: Influencers picked for the campaign will receive two tickets to the opening night performance of Jewels on November 2, 2018 (value - $130). Instagram influencers will be paid $65 for the campaign. Bloggers who are able to write an additional post on their blog will receive an addition $60.