alternewmedia
Ipsetic is a clothing line for medicine moms. The brand is much different from a run of the mill e-commerce site offering one-size-fits-all medical motifs. The brand is unique in that it offers an assortment of original art prints, apparel, and accessories. The designs are high-quality, tell a story, and resonate with the Mamas' individuality. Ipsetic is “inspired by medicine and motherhood.” The brand launched in early September and represents the moment in which a woman is no longer searching for who she wants to be but comes into her own as she was created to be. Ipsetic wants to team up with influencers who share their core values, mission, and goals to engage in their "I Am" campaign designed to share how mamas in the healthcare industry are smashing stereotypes and norms.
Savvy, informative, and natural are three adjectives that can describe what we are seeking.
Social channel(s):
Instagram posts and Instagram stories, Podcast, Vlog, Youtube/Blog, TikTok, etc.
WEBSITE URL:
www.ipsetic.com
How many posts are required:
One short-form content post as well as stories ending in a swipe up/CTA.
What will the influencer be required to do?
1. We would provide a passcode to enter the Ipsetic website where you will place an order for an Ipsetic t-shirt at no cost to you of course!
2. Once the shirt has been received, put it on and snap a selfie of you with a caption.
3. Post the photo on your social media account and tag @ipseticllc and use #ipsetic.
We expect influencers to contribute short-form content on social media including Instagram, etc., in the form of static posts and stories with swipe-up links. Additionally, the static post will necessitate a CTA driving their audience to click on a unique link in their bio which will need to remain live on their profile for at least 72 hours.
Style of Post:
Ipsetic is looking for influencers in the self-care, fashion, women’s empowerment, and women in medicine spaces to create authentic content for their "I Am Campaign" which aims to encourage women to participate in sharing their story transparently over social media about how they actively work on challenging existing norms and stereotypes. This campaign aims to create tangible change within the healthcare profession by creating a community of super-medicine-moms to motivate and reassure one another of their capacity to make their mark on the field. We want this to be organic--if you are applying to this campaign, you actually align closely with the brand's core values and mission and are passionate about/share their goals.
Some post ideas would be:
- Showcasing your unique experience engaging in the impactful "I Am" campaign in how it connected you with a broader community of powerful and capable women encouraging transparency.
- A video/photo carousel showing yourself wearing Ipsetic apparel and what you shared in the "I Am" campaign using a script that will be shared and personalized by you!
- Provide a testimonial in video/podcast format testifying to your positive experience using Ipsetic apparel and engaging in the "I Am" campaign (aka what you learned, how you are better for it).
What type of influencer?
We are looking for influencers involved in the following spaces: self-care, fashion, women’s empowerment, and women in medicine.
Aim of the campaign:
The aim of the campaign is to position Ipsetic as an exciting apparel brand that stands out from the competition on the grounds that they emphasize individuality and empowering mothers in the healthcare field. Ipsetic aims to build a strong online community of medicine moms committed to redefining the healthcare industry with women who are capable and continually smashing the gendered glass ceiling. The priority of this campaign is to engage the Ipsetic community in meaningful conversation, engage, empower, and motivate fellow medicine moms, and to drive traffic to the Ipsetic website as well as their social platforms.
www.ipsetic.com
@ipseticllc
