alternewmedia
Roaddo (@roaddo_app) is a Lagos-based brand with a mission to become THE one-stop-shop app for multiple on-demand services all in one place within their app all while emphasizing the Nigerian workforce and culture. Aimed at keeping business and money within Nigeria, Roaddo offers 60+ service solutions such as rideshare, delivery, local businesses directories, skill development services, employment databases, and more!
Sophisticated, informative, and natural are three adjectives that can describe what we are seeking.
Social channel(s):
Instagram posts and Instagram stories, Podcast, Youtube/Blog
WEBSITE URL:
www.roaddo.com
How many posts are required:
One static post with three stories ending in a swipe up/CTA.
What will the influencer be required to do?
They will be required to create high-quality content (after utilizing the app) that expresses her unique experience while using Roaddo in terms of what aspects of daily life it makes easier and how your life is better of for having Roaddo as a resource. We expect one static post and three stories with a swipe-up link. Additionally, the static post will necessitate a CTA driving their audience to click on a unique link in their bio which will need to remain live on their profile for at least 72 hours.
Style of Post:
Roaddo is looking for influencers in the lifestyle, beauty, fashion, entrepreneurial, etc., spaces to create authentic content with the app. We want this to be orgranic--if you are applying to this campaign, you actually desire to have and use a utilize Roaddo as an app from the standpoint of a consumer who wants to discover local listings, a business to amplify your brand, or a job seeker.
Some post ideas would be:
- Showcasing your unique experience utilizing the Roaddo app to save the day in regards to some sort of dilemma
- A video/photo carousel showing yourself using the Roaddo app in terms of how easy it is to use (there's nothing to lose!)
- Provide a testimonial in video/podcast format testifying to your positive experience using Roaddo (getting a job, finding a business, using rideshare/delivery, etc.)
- Provide an original narrative where one discusses how the mission of Roaddo of keeping business and money inside Nigeria is important to them
What type of influencer?
We are looking for a lifestyle/fashion/business/entrepreneurial/art/beauty/tech/talent (etc.) influencer.
Aim of the campaign:
The aim of the campaign is to position Roaddo as the go-to app for searching all services in one place while also driving traffic to the Roaddo social platforms as well as increasing app downloads.
www.roaddo.com
@roaddo_app
