alternewmedia
Nuit Jolie is a luxury brand offering protective hair caps and silk Italian scarves for hair maintenance, protection, and above all sophisticated style.
Nuit Jolie helps women have more freedom and mobility as they no longer have to be held back by their hair. Sophistication, style, and innovation have been strong influences for the Nuit Jolie brand. The products were created out of a need for beautiful and fashionable headwear that transitions seamlessly from night to day – whether you’re sleeping, running errands or lounging in your home.
As a woman-founded, impact-based brand, Nuit Jolie desires to partner with purposeful influencers who connect to the brand's mission. Nuit Jolie is open to influencers from all ethnicities, however for this campaign would ideally like to collaborate with African American influencers or influencers who have a personal struggle with finding longlasting sophisticated headwear to maintain their hair.
Style of post:
Nuit Jolie is looking for lifestyle influencers to create authentic content with the product. We want this to be natural--if you are applying to this campaign, you actually desire to have and use a Nuit Jolie headscarf or cap.
Sophisticated, informative, and natural are three adjectives that can describe what we are seeking.
Social channel:
Instagram posts and Instagram stories
How many posts are required:
One static post with three stories ending in a swipe up/CTA.
What will the influencer be required to do?
She will be required to create high-quality content (after receiving a product via mail or organized pick-up) that expresses her unique hair struggles while wearing a Karo cap or headscarf. We expect one static post and three stories with a swipe uplink. Additionally, the static post will necessitate a CTA driving her audience to click on a unique link in her bio which will need to remain live on her profile for at least 72 hours.
Some post ideas would be:
- Showcasing yourself wearing a headscarf out and about at your favorite cafe or restaurant
- A video/photo carousel showing yourself putting on a cap before going to sleep and talking about your previous struggles finding a perfect cap for sleep.
- Original story-driven content that tells your own unique story while integrating benefits of the brand
What type of influencer?
We are looking for a lifestyle or fashion influencer.
Aim of the campaign:
The aim of the campaign is to position Nuit Jolie as the go-to luxury headwear brand while also driving traffic to the Nuit Jolie website.
Product Description:
Hair Caps:
"Protect your hair and preserve your style with the luxury of a supremely comfortable Nuit Jolie Cap. Available in Italian-made printed satin or solid silk, this durable, anatomically designed headwear offers a nonslip fit you barely feel and fashion-forward versatility."
Headscarves
"Indulge your hair in the comfort and protection of luxurious Italian-made printed satin or solid silk. The Nuit Jolie Scarf is soft inside, smooth outside and stretches slightly. Ergonomic design offers a superbly comfortable nonslip fit and a versatile, fashion-forward look."
Compensation Detail
A Nuit Jolie headscarf or cap + $250-$400 depending on following, engagement, and a natural fit for the brand aesthetic.
www.nuitjolie.com
@nuitjolieofficial
