alternewmedia
BRBCK (@brbckapp) is a Las Vegas-based brand coming this October with a mission to become THE one-stop-shop for every need of Vegas businesses, locals, and tourists alike with unique and innovative features that help them connect better including in-app directory tools that allow users to discover all things latest and greatest in Vegas while simultaneously offering a place to post live updates, photos, comments, videos, and more! With all these tools available in one place within their app, BRBCK eliminates the need for users to toggle between countless apps and makes navigating Vegas easier.
Sophisticated, informative, and natural are three adjectives that can describe what we are seeking.
Social channel(s):
Instagram posts and Instagram stories, Podcast, Youtube/Blog, guest posts, write-ups, lives, etc.
WEBSITE URL:
www.brbck.com
How many posts are required:
One static post with three stories ending in a swipe up/CTA.
What will the influencer be required to do?
They will be required to create high-quality content (after utilizing the app) that expresses one's unique experience while using BRBCK in terms of what aspects of daily life it makes easier and how your life is better off for having BRBCK as a resource. We expect one static post and stories with a swipe-up link. Additionally, the static post will necessitate a CTA driving their audience to click on a unique link in their bio which will need to remain live on their profile for at least 72 hours.
Style of Post:
BRBCK is looking for influencers in the lifestyle, beauty, retail, dining, entertainment, fashion, entrepreneurial, etc., spaces to create authentic content with the app. We want this to be organic--if you are applying to this campaign, you actually desire to have and use a utilize BRBCK as an app from the standpoint of a consumer who wants to discover local listings or as a business to amplify your brand.
Some post ideas would be:
- Showcasing your unique experience utilizing the BRBCK app to save the day in regards to some sort of dilemma
- A video/photo carousel showing yourself using the BRBCK app in terms of how easy it is to use (there's nothing to lose!)
- Provide a testimonial in video/podcast format testifying to your positive experience using BRBCK (finding a business, discovering live updates regarding Vegas activities, etc..)
- Provide an original narrative where one discusses how the mission of BRBCK regarding prioritizing local businesses while simultaneously boosting the local economy is important to them
What type of influencer?
We are looking for a lifestyle/fashion/business/entertainment/local business owners/entrepreneurial/art/beauty/tech/talent (etc.) influencers.
Aim of the campaign:
The aim of the campaign is to position BRBCK as the go-to app for searching all things Las Vegas from the convenience of one app while also driving traffic to the BRBCK social platforms as well as increasing app downloads.
www.brbck.com
@brbckapp
