The Greatest Show on Dirt!
DESCRIPTION OF THE PRODUCT: The World of Outlaws sanctions the United States' premier series in both 410 Sprint Cars and dirt Late Model racing. This intense and action-packed form of motorsports has a deep-rooted history in American sports while remaining just outside of the mainstream, keeping the sport very accessible for everyone.
AIM OF THE CAMPAIGN: We want to reach out to new audiences, exposing potential new fans to the exciting and action-packed world of dirt track racing, bringing them the Greatest Show on Dirt! We promote two series that travel across 28 states, visiting 81 cities. Check out our schedule to see if we are coming to a town near you. If you see an event that is nearby and you think you would be a good fit, reach out and let’s see how we can work together.
WEBSITE URL: You can find our combined schedule and more information by following this link: https://worldofoutlaws.com/schedule/
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR? We are looking for influencers who promote Lifestyle, Sports, Outdoors, Auto Racing, and Motorsports in new and engaging ways. The World of Outlaws has a loyal fan base, so being able to interact with existing fans while reaching new audiences is a huge plus.
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO? We want influencers who will post and create FB/IG Stories prior to the event, highlighting their attendance and interest. While at the event, we want influencers to post live video and images from the event itself. After the event we want influencers to post FB/IG Stories highlighting the event by talking about what their experience was like.
The first step is finding an event near you that you are able to attend. Reach out to us here to express your interest in going.
Once you are selected and confirmed for the event, make your first post.
1. At least one post (with image or video) saying you will be attending the event.
2. At least one post (with image or video) the week of the event, reminding people you are attending.
3-4. At least two posts (with image or video) from the event, showing your experience.
5. At least one post (with image or video) following the event, summarizing your experience.
HOW MANY POSTS ARE REQUIRED? 5
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? Facebook, Twitter, and Instagram
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? Fun, exciting, visually appealing.
DESCRIBE THE COMPENSATION IN DETAIL: Compensation will vary depending on the event but will consist of event passes and cash compensation.
3/13: Cotton Bowl Speedway, Paige, TX
( https://worldofoutlaws.com/schedule/event-info/?event=55708 )
3/14: East Texas Lonestar Shootout, LoneStar Speedway, Kilgore, TX
( https://worldofoutlaws.com/schedule/event-info/?event=55709 )
3/21: Wildcat Shootout, USA Raceway, Tucson, AZ
( https://worldofoutlaws.com/schedule/event-info/?event=57713 )
3/22: Arizona Desert Shootout, Arizona Speedway, Phoenix, AZ
( https://worldofoutlaws.com/schedule/event-info/?event=57714 )
4/3: The Illini 100, Farmer City Raceway, Farmer City, IL
( https://worldofoutlaws.com/latemodels/schedule/event-info/?event=42060 )
This campaign has finished.
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