Negotiating Your Rate and Maintaining Loyalty: This Week’s Best Tips for Influencing
The best way to learn anything is from the people who lived it, and with everyone living their lives a little more online these days, there are a lot of influencing lessons to learn. At nofilter, we’re not just covering the latest influencer drama (although there’s a lot of that, too), we’re also bringing you essays and interviews from people in the industry who have first-hand experience—and solutions—to some of influencing’s biggest problems.
This week proved we’re in a brand new era of the internet. Not unlike the argument between Jatie Vlogs and YouTuber Elijah Wireman, it’s officially cool to be messy on social media. Sometimes, it’s social media companies themselves causing the mess, like how this anime Snapchat filter became super popular with white users, but didn’t work properly on Black users.
But it’s not all bad news. In fact, Twitter was pretty heartwarmed this week by the news that Caitlin Covington, the face of Christian Girl Autumn, contributed $500 to the meme’s creator for gender affirming care. That, plus the fact that no crazy TikTok news broke, made for a pretty good week.
Here’s everything else we learned.
Customization is back in
Myspace is cool again and it’s on your iPhone. Kind of. The new iOS update comes with a new feature called Widgets, which has inspired everyone to get creative with their home screens like the MySpace layouts of yore. Features like time, date, and photos can be displayed more prominently, and you can customize even cooler features by downloading an app called Widgetsmith.
There’s a simple formula for determining your rate
Influencer coach Lissette Calveiro answered all your burning questions about working with brands and figuring out your rate. Here’s her condensed formula:
“My recommendation is that your rate has to include three elements. Number one, the amount of time the entire campaign is taking. Part two of your rate is what they're actually asking you for. Then part three is your worth.”
But to learn how to actually break those three elements down, read her advice over here.
Your readers are your most sustainable asset
For a long time, publications have relied on Facebook, Google, and advertisers to keep their businesses afloat. However, a new wave of publications are coming to reinvent the industry, putting their workers—and readers—first.
“We intentionally are not investing basically any time into Facebook or Google. We don't think that those are priorities for us because we've seen the way those companies have treated media companies,” Kelsey McKinney of Defector explains in a phone call. “You end up wasting a lot of time worrying about how you get to do your job instead of actually doing it."
“Having a durable, trusting relationship with your audience is the most valuable thing,” Study Hall’s Erin Schwartz adds.