There’s no better app for getting famous than TikTok. The most popular creator, Charli D’Amelio, has 71 million followers, with videos sometimes racking up over 140 million views. But even by TikTok’s standards, gaining 300,000 new followers a day is a lot, but according to SocialBlade that happened to user @mooptopia on Monday. That’s just one of many mysteries surrounding TikTok’s newest obsession, who will likely hit one million followers today without users ever knowing her name. Actually, her 987,000 fans, who call themselves “moops,” know next to nothing about the creator, aside from what’s visible in her short, disjointed, and often eerie videos: She has red hair, freckled skin, and striking eyes that appear dazed or filled with tears.

Users describe her as “scary af,” a “VSCO girl gone wrong,” and the “voldemort of alt TikTok,” appearing randomly on people’s For You pages like some kind of curse. Her videos are Blair Witchian in their cinematography, while still retaining TikTok hallmarks like lip-syncing.

She also speaks — but rarely, and it’s not exactly comforting.

When so much of TikTok is a means to personal promotion — the D’Amelio sisters landing a Hollister campaign, Haley Sharpe appearing in Doja Cat’s “Say So” music video, Loren Gray appearing in Taylor Swift’s “The Man” music video — it’s somewhat nostalgic to stumble upon a creator who only exists in this specific online space. @mooptopia hasn’t connected any of her social media channels to her account, and recently posted a video asking her moops to respect her privacy after some kept attempting to dig up her personal profiles. She doesn’t want to become the next Charli D’Amelio (although she has been acknowledged by the TikTok queen in the comments of a recent video), and her true fans are making sure of it.

“If anyone ever wrongs her or exposes her socials I stg I’ll hunt you down,” one wrote in the comments. 

“Real moops don’t hurt you,” another said. 

Instead, @mootopia is more the next LonelyGirl15, a 2006 YouTube web series that posed as an actual video blog. Users got sucked into the story of Bree Avery (Jessica Lee Rose) and her possible cult involvement without first knowing it was actually a scripted story by creators Miles Beckett, Mesh Flinders, Greg Goodfried, and Amanda Goodfried. But @mooptopia doesn’t seem to have such plans — although moops do joke that they’re in a cult. Rather, the creator appears to be a teen on summer break with nothing to do, nowhere to go, and friends who are in on the fun.

The only problem for @mooptopia is a million other people are now in on it too.