Who Would Apply For This Outrageous Influencer Assistant Job?
Despite some people's assumptions, influencing requires more than just a tripod and a keen ability to talk to the camera without getting distracted by minor flaws in your own face. That’s why, like every other high-power media figure, influencers employ managers and assistants to maintain their perfectly-coiffed facades. Which leads us to this recent job posting making the rounds on Twitter. Shared by New York Times reporter Taylor Lorenz, the listing is for an assistant to “a well known celebrity/influencer with 10+ million followers” in Los Angeles who is required to be “on call 24/7,” handle “hundreds of small tasks at once,” and “remove emotion.” In short, it is asking for a robot.
People are, of course, trying to guess who the influencer is (some suggest prominent YouTuber Tana Mongeau). But the outrage is less about who is hiring and instead, what this industry's players feel entitled to ask for. The assistant is required to wake the influencer every day with coffee, “pack/unpack” her bags “constantly,” “be able to drive client anywhere at any time,” and while work hours are “flexible,” the employee should “expect to be with the client all the time” with “minimal” days off. Despite this, the position is still advertised as only part time and pays hourly.
This type of mistreatment is all too familiar to assistants in the entertainment industry, who earlier this year spoke out about inadequate pay and abuse from their bosses. The easy answer? Don't apply for a position when it's clear you will be taken advantage of—and yet we know many will. In most industries, working as an assistant is a foot in the door, but in the world of influencers and online fame, it can fast track you to becoming a personality yourself.
Kim Kardashian famously worked as an assistant to Paris Hilton before becoming her own brand. Stephanie Shephard, who then worked as Kim Kardashian’s assistant, now has over one million Instagram followers. David Dobrik’s assistant Natalie Mariduena not only has four million followers, but is a part of Dobrick’s entertainment universe, with fans frequently speculating about their relationship.
And yet this job posting explicitly commands the future employee to “not take photos, post to social media, or be/seem driven by fame.” Did they forget they’re hiring for an influencer in LA?