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Tips Articles

In Business 5

How Ingrid Nilsen Pivoted From YouTuber to … Candlemaker?

Ingrid Nilsen had over three million subscribers when she retired from influencer life in the summer of 2020. Last fall she reemerged for the next phase.

By Kate Lindsay
Circling Back

Nat and Elasia on How TikTok Room Gained 1 Million Followers in Six Months

Six months after our first interview, the teen TikTok Room creators talk about their fans and enemies, and balancing the 24/7 tea cycle with school.

By Kate Lindsay
Making It

How Tom Phillips Turned His Instagram Photography Into a Partnership With Starbucks

The photographer and new dad gives his tips getting the attention of brands and building relationships with followers.

By Kate Lindsay
In Business

How Serena Fucking Kerrigan Reinvented the Dating Show

The creator and host of the Instagram Live series “Let’s Fucking Date” shares her secrets on dating, brand-building, and how she came up with that middle name.

By Sesali Bowen
Making It

Mom Blogger Chris C. Wise On Pitching Yourself To Brands and Creating For TikTok

Chris C. Wise runs a successful blog and YouTube channel about motherhood and style.

By Kate Lindsay
In Business

The Outlaw Country Music Journalists Showing Nashville Tough Love

Marissa R. Moss and Natalie Weiner’s newsletter Don’t Rock the Inbox blazes a new path for country coverage.

By Megan Buerger
Boss Moves

The Advice Pamela Zapata Gives Her Clients About Rates, Negotiation, and Diversity

Zapata, founder of Society Eighteen, has connected over 20 multicultural and multiethnic content creators with brands like Sephora, Google, and Dove.

By Kate Lindsay
Making It

Influencer Michelle Ronay on Founding an Agency and Pushing Back Against Brands

Michelle Ronay gained a following for her “healthy mom” style, and turned her influencing work into its own agency.

By Kate Lindsay
Pro Tips

All These New Social Media Features Are Taking a Toll On Influencers

As Instagram and Twitter expand, “It can be so overwhelming that it feels easier not to create anything at all.”

By Kate Lindsay
Twitter

Twitter Just Rolled Out Its Own Take on Stories

There’s finally a place for people to post their candid, uninformed opinions on Twitter.

By Kate Lindsay
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