Influencer and creator
culture in focus.

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In Business 5

How Ingrid Nilsen Pivoted From YouTuber to … Candlemaker?

Ingrid Nilsen had over three million subscribers when she retired from influencer life in the summer of 2020. Last fall she reemerged for the next phase.

By Kate Lindsay

In Business

How Serena Fucking Kerrigan Reinvented the Dating Show

The creator and host of the Instagram Live series “Let’s Fucking Date” shares her secrets on dating, brand-building, and how she came up with that middle name.

By Sesali Bowen

In Business

Invisible Narratives Is The Hollywood Studio Casting Influencers As … Themselves

FaZe Rug and Larray are two of the latest internet stars to land feature-length films with Invisible Narratives.

By Kate Lindsay

In Business

Hunter Harris, Substack’s Latest Star Recruit, Takes the Newsletter Boom in a New Direction

Harris negotiated for significant resources to launch Hung Up.

By Kate Lindsay

In Business

A Six-Year-Old Is Already Generation Alpha’s Biggest Star

With 69 million subscribers, Diana beats out Dude Perfect, Mr. Beast, and even Justin Bieber.

By Kate Lindsay

In Business

The Outlaw Country Music Journalists Showing Nashville Tough Love

Marissa R. Moss and Natalie Weiner’s newsletter Don’t Rock the Inbox blazes a new path for country coverage.

By Megan Buerger

In Business

Influencers Are Passing the Batons to Their Kids

Everleigh LaBrant’s new TikTok account is following in her YouTuber parents footsteps.

By Kate Lindsay

In Business

For Allie Jones, It's Always Gossip Time Somewhere

The former Gawker writer and The Cut gossip columnist has taken her inimitable celebrity musings to Substack.

By Kate Lindsay

In Business

Is Jack Settleman the First True Snapchat Star?

Snapchat’s new creator profiles mark a new era—for both the app and creator Jack Settleman.

By Kate Lindsay

In Business

How LushPins Came Up With Earrings for Hijab-Wearers — and Won the Internet’s Heart

Fatini Zamri’s story of launching her own company resonated with viewers globally. But her viral post is only part of the story.

By Marshall Bright

Influencer and creator
culture in focus.

In Business Articles

How Ingrid Nilsen Pivoted From YouTuber to … Candlemaker?

Ingrid Nilsen had over three million subscribers when she retired from influencer life in the summer of 2020. Last fall she reemerged for the next phase.

How Serena Fucking Kerrigan Reinvented the Dating Show

The creator and host of the Instagram Live series “Let’s Fucking Date” shares her secrets on dating, brand-building, and how she came up with that middle name.

Invisible Narratives Is The Hollywood Studio Casting Influencers As … Themselves

FaZe Rug and Larray are two of the latest internet stars to land feature-length films with Invisible Narratives.

Hunter Harris, Substack’s Latest Star Recruit, Takes the Newsletter Boom in a New Direction

Harris negotiated for significant resources to launch Hung Up.

A Six-Year-Old Is Already Generation Alpha’s Biggest Star

With 69 million subscribers, Diana beats out Dude Perfect, Mr. Beast, and even Justin Bieber.

The Outlaw Country Music Journalists Showing Nashville Tough Love

Marissa R. Moss and Natalie Weiner’s newsletter Don’t Rock the Inbox blazes a new path for country coverage.

Influencers Are Passing the Batons to Their Kids

Everleigh LaBrant’s new TikTok account is following in her YouTuber parents footsteps.

For Allie Jones, It's Always Gossip Time Somewhere

The former Gawker writer and The Cut gossip columnist has taken her inimitable celebrity musings to Substack.

Is Jack Settleman the First True Snapchat Star?

Snapchat’s new creator profiles mark a new era—for both the app and creator Jack Settleman.

How LushPins Came Up With Earrings for Hijab-Wearers — and Won the Internet’s Heart

Fatini Zamri’s story of launching her own company resonated with viewers globally. But her viral post is only part of the story.

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Influencer and creator culture in focus.

In Business Articles

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Influencer and creator
culture in focus.