@influenceco's profile picture on influence.co

influence.co PRO

5228.9M Community Reach  •  Boulder, Colorado

https://influence.co/  •  πŸ”₯ influenceco 166k    influenceco 6.8k




influence.co posted about @vine

Connecting the Influencer Economy

Will you join Byte?

Do you miss @vine? Its founder just launched @byte_app and is focusing on creators and how to make them money. Will you join?

News Money Tech & Tools


   
2     2

Niel Robertson (@nielr1)   PRO

Co-founder @influenceco

Has anyone signed up for @byte_app yet? Any opinions so far? I'm just starting to play with it myself.

about 2 hours ago

Niel Robertson (@nielr1)   PRO

Co-founder @influenceco

Also - have you claimed your username yet on @byte_app? Might be worth the five minutes to do it.

about 2 hours ago
influence.co created a post

Connecting the Influencer Economy

When do you work on content?

A great piece on how various influencers spend their day. When do you work on your content.

Best Practices


   
12     2

Adriana Navarro Ferrari (@adrinferrari)

Me encanta viajar,cuidado de la piel, diversiΓ³n,los perfumes,y eventos!

3 days ago
influence.co created a post

Connecting the Influencer Economy

@norrisfrederick shares his story

From Olympic athlete to #influencer. What do you think about his story? Share your thoughts!

Introductions Advice Best Practices


   
10     0

influence.co created a post

Connecting the Influencer Economy

The Good News!

#Influencers are likely to remain an essential part of advertising strategy even in a recession (our guess: they become even MORE important).

News


   
8     1

influence.co posted about @huffpostlifestyle

Connecting the Influencer Economy

Tips for photo editing from #influencers.

@huffpostlifestyle published these tips for editing photos today. Simple and very useful.

Advice Best Practices


   
5     0

influence.co created a post

Connecting the Influencer Economy

@Clorox is creating an influencer advisory board.

Who's up for the "One-Wipe Challenge"? #CleanFreaksUnite

News Money


   
6     0

influence.co commented on a post

Connecting the Influencer Economy

11 days ago
Adam Lurie posted about @influenceco

Investor, Next10 Ventures

Here are the questions & answers from my AMA.

Hi, I'm Adam. I work as an Investor at Next10 Ventures, a global fund that invests in the Creator Economy. I work closely with founders and Creators to help them start their own companies and brands. Here are all the questions and answers from my @influenceco AMA on Jan. 16th.

Introductions Meetups and Events Advice
   
40     60

Angela Gyetvan (@awgyetvan)   PRO

Head of Community, influence.co

Can't wait!

16 days ago

Idris Busari (@rescueranjazz)

Radio Show Host

Looking forward to this!

15 days ago

Diane Shawe (@expresscourses)

Theres more to adding hair

Do you fund startup Franchises

13 days ago

Angela Gyetvan (@awgyetvan)   PRO

Head of Community, influence.co

Hi, Diane - can we get some more detail on this question? When you say "Franchises," do you mean a franchise you've purchased or one you're starting on your own? Tx.

13 days ago
1 reply

Angela Gyetvan (@awgyetvan)   PRO

Head of Community, influence.co

Start posting your questions, everyone. Adam has some very valuable wisdom to share - don't miss your chance to hear from him. Post by 10 AM Thursday.

13 days ago

Niel Robertson (@nielr1)   PRO

Co-founder @influenceco

@adam.lurie - What types of companies are you seeing influencers be most successful starting. DTC companies? Software companies (like Moe or Photo editing apps)? Apparel? Or do you think a whole new class of companies is waiting to be built that leverage the power of influencers' audiences?

13 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

Great question @nielr1. What we're consistently seeing is influencers can be successful in starting almost any type of company as long as it's an extension of their current brand. For example, David Dobrick's digital "Disposable Camera" app (called David's Disposable) has done quite well in its recent launch because he already had a dedicated Instagram account dedicated to his disposable photos. For influencers considering starting a new brand, DTC and apparel are great places to get started because there's already an ecosystem around them (i.e. operators who can help you build your brand, and consumers who have seen similar brands).

11 days ago

influence.co (@influenceco)   PRO

Connecting the Influencer Economy

@adam.lurie Great food for thought, @adam.lurie. Can you tell folks what "DTC" stands for?

11 days ago

Niel Robertson (@nielr1)   PRO

Co-founder @influenceco

@adam.lurie Thanks!

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@influenceco DTC = Direct to consumer i.e. sold directly to your customer, not sold through a traditional store (ex. Allbirds)

11 days ago
4 replies

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

Adam here, Some types of questions to ask: Why should I consider starting a product or brand? How do I get started? What things should I consider when I'm coming up with ideas? What are some success stories? I'm looking forward to your questions - post them in this thread!

13 days ago

Amanda (@akira_direwolf)

Sounds interesting! I think your AMA would be at about 5am in my timezone though, but I'd like to find some info on how to get started creating your own brand!

12 days ago

Angela Gyetvan (@awgyetvan)   PRO

Head of Community, influence.co

Hi, Amanda - the questions and answers will remain in the feed, so you'll be able to read it when you get up. πŸ‘€ Feel free to post your questions here, and we'll see that they're answered.

12 days ago
1 reply

Zoya Love (@melaninlovenation)

How do you find your target audience when starting a clothing brand in 2020?

Thanks

12 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

Clothing is tough in 2020, but start with where they organically are. If you're starting a skater brand, there are certain locations (both online and offline) where your audience already is versus if you're starting a surf brand.

11 days ago
1 reply

Idris Busari (@rescueranjazz)

Radio Show Host

What are some of the opportunities you see in the surprising development of USA-China economic relations? How would you advise tech entrepreneurs to approach and position themselves to take advantage of this situation?

12 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@rescueranjazz, awesome question. The Chinese influencer ecosystem is massive and generally more advanced than the US, but whereas before the two markets were generally separate, we're starting to see signs of them converging. TikTok (owned by a Chinese company) becoming a dominant platform is one example, but we're also seeing Chinese brands begin to deploy influencer marketing campaigns in the US. Will be interesting to watch it grow!

11 days ago
1 reply

Georgie Faulkner (@georgiefaulkner_)

I have wanted to start my own small brand forever but always toss up between what product or service would be most viable. Any tips on choosing which path? I want to get the ball rolling ASAP!!

12 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@georgiefaulkner_ - love the enthusiasm! 1) what ever you chose, have it be an outgrowth of your established brand and passion (so in your case, fitness). 2) come up with a few ideas and test your favorite ones! you can engage your audience and see what they're interested in before you go all in on any one idea.

11 days ago
1 reply

Takera (@flightsandfoods)

Flying Foodie

What is a good resource for influencer contract templates?

12 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

Great question without a straight forward answer. Let's start with what type of contract are you looking for? Contracts for sponsored content? Starting a business? Something else?

11 days ago

Takera (@flightsandfoods)

Flying Foodie

Contracts for sponsored content, thanks, or photography services. @adam.lurie

11 days ago
2 replies

Takera (@flightsandfoods)

Flying Foodie

What are some things brands like to see from influencers when they receive influencer pitchers (phrases, short email, key points,etc)?

12 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@flightsandfoods, I've seen influencers have a lot of success putting together a media kit that has case studies that go over past campaigns and results (what was the brief? how did you execute it? what was the end result in terms of engagement, reach, conversion, etc.?). Then you can email brands with a short email along the lines of "love your brand and would love to work with you, please find my past case studies in the attached pdf" and it makes the brand manager's job super easy:)

11 days ago

Takera (@flightsandfoods)

Flying Foodie

Thank you for the feedback. I will incorporate a bit more background about the brands I’ve worked with. @adam.lurie

11 days ago
2 replies

Takera (@flightsandfoods)

Flying Foodie

What can influencers do to grow their following?

12 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

There's a lot of ways, but it all generally comes down to authentic brand, engaging your audience (regular posting, keeping up with DMs and comments,, following others and building relationships), and posting the right content for the right platform

11 days ago

Takera (@flightsandfoods)

Flying Foodie

Thank you for your response. @adam.lurie

11 days ago
2 replies

Takera (@flightsandfoods)

Flying Foodie

What are some good resources/steps to help influencers build their brand?

12 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

I'd start by exploring Influence.co - at the bottom they have great resources for influencers (check out 'industry data' and 'classes'). I'd also do a deep dive on your favorite influencers profiles to get an idea of how they built up their brand from the start.

11 days ago

Takera (@flightsandfoods)

Flying Foodie

Sounds like great resources. Thank you! @adam.lurie

11 days ago
2 replies

JANNY SHMANNYπŸ”ΉοΈ (@realitymusicco)

Affiliate Influencer

How do you get customers to believe in your New brand when you're just starting out? I find clients repeat. Incentives I have, but I need them to bite. I invest in myself to bring better content, but don't want to go overboard.

12 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@realitymusicco, tough nut to crack, but when you're starting its a lot about showing not telling. Provide value to the customer from day one in cost-effective ways (ex. free case studies, etc.) , and use that as a lead gen for the rest of your business.

11 days ago

JANNY SHMANNYπŸ”ΉοΈ (@realitymusicco)

Affiliate Influencer

@adam.lurie Thank you! I'll put that into effect. Hopefully I'll stay busy again.

11 days ago
2 replies

🌹Serena Prince🌹Posh Ambassador (@serenaprince375)   PRO

Quora Author, Cool-Ass Chick

What are some things a creator can do to be appealing to investors?

With all the requests investors receive, what is something I could do to say,

β€œHey, I’m the one you’re looking for!! I’m worth taking a chance on.”?

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@Serenaprince375 - great question! Being clear, concise, and understanding what investors are looking for in a pitch (i.e. what language they're speaking) is important in standing out. There's tons of resources out there for founders pitching startups that influencers can leverage (and influencers are even more attractive to investors because of their community)

11 days ago

🌹Serena Prince🌹Posh Ambassador (@serenaprince375)   PRO

Quora Author, Cool-Ass Chick

@adam.lurie Thanks!! I guess I need to make use of those resources then.

Be watching for me!!πŸ€£πŸ˜‚

11 days ago
2 replies

LashesMD (@lashesmd)   PRO

with all of the changes in instagram reporting, how do you measure influencer success and reach?

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

I'd go with a platform that still has access to the Instgram API, like influence.co :), because they'll still have access to all the data

11 days ago
1 reply

LashesMD (@lashesmd)   PRO

How much money should a startup allocate to influencer promotions?

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@lashesMD, great question - completely depends on what you're looking to achieve with your influencer marketing. If you're just getting started, I'd focus on starting small and testing results before allocating a large amount of resources. Additionally, I'd focus on building relationships with influencer who really understand your brand as you'll be able to grow with them.

11 days ago
1 reply

DESMOND A.πŸ‡¬πŸ‡­| Tech Influencer (@dessy_ocean)

Digital Business Growth Consultant

Which category of companies are making the most use out of influencers? Like maybe automobile companies or tech companies? and also is there a near future for influencer marketing outside western countries? like maybe Africa and Asia and would companies be willing to extend such opportunities to them?

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@dessy_ocean, awesome questions. 1) Consumer companies are generally making the most out of influencers, but as influencer marketing continues to grow (and the definition of influencer expands), thats beginning to change. 2) There's influencer marketing wherever there are consumers to market too. The Asian influencer marketing economy is larger than the US!

11 days ago
1 reply

Angela Gyetvan (@awgyetvan)   PRO

Head of Community, influence.co

Hey, Adam - I'd love to hear about a couple of your success stories with creators - and what you feel drove that success. Thanks!

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@awgyetvan, oh boy, there's so many of them! On a large level, the success of influencer cosmetic companys (Huda Beauty, Ipsy, Jeffree Star Cosmetics) has been amazing to see. On a smaller level, we've seen really promising signs of success with influencers building brands around their own consumer products (everything from apparel to apps). Feels like every day on Tubefilter now there's a new success story.

11 days ago

influence.co (@influenceco)   PRO

Connecting the Influencer Economy

@adam.lurie So, what's driving the success? Do they all have something in common?

11 days ago
2 replies

bwithaz (@bwithaz)

Whats a good way to build trust with a new up and coming brand?

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@bwithaz, great question. You have to demonstrate you understand that brands need at the time and can deliver against it. Most up and coming brands have very limited capital they can spend on influencer marketing, so the more engaged the influencer and the more the influencer understands how to work with the brand (knowing it could result in more work down the road), the better.

11 days ago
1 reply

Audrey (@travelingdancer)

Could you talk about the different stages of brand building based on the size of the following and "influence" you have?

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@travelingdancer, super important to think about! The fundamentals stay the same throughout the process, but the action plan changes. Building a genuine brand that resonates with an organic audience (remember, not everyone needs to like you) is really important in the start because its the foundation of everything to come. What's exciting about building a brand on social is that your audience can be part of the brand building process. Across all stages you can bring them along for the journey, but the methods you use to do so changes as your get larger.

11 days ago
1 reply

Brad Wedell (@streetlogics)   PRO

Web Developer @influenceco

What network or networks do you feel creators are having the most success on when starting from scratch? What strategies are they using (pure content, collaborations, engaging with their network, etc..) most successfully?

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

Great questions @streetlogics. There's no disputing TikTok is on fire right now in terms of organic reach. Youtubers that spent years building up a subscriber base of a few thousand have been garnering millions of followers in a few months on TikTok. That said, it's all making sure you're adjusting your content for the platform. For example, if you're seeing success on Instagram, considering finding ways to recycle b roll footage to repurpose for TikTok.

11 days ago
1 reply

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

Hey everyone - excited to be here! I'm going to get started now, can't wait to answer your questions!

11 days ago

Niel Robertson (@nielr1)   PRO

Co-founder @influenceco

πŸ”₯πŸ”₯πŸ”₯ Thanks again for doing this @adam.lurie!

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@nielr1 This was a ton of fun - thanks for having me! Let's do it again soon :)

11 days ago

influence.co (@influenceco)   PRO

Connecting the Influencer Economy

@adam.lurie THANKS ADAM! Very insightful answers. Looking forward to having you back!

11 days ago
3 replies

Julian Rios (@julsrw)

Men’s fashion stylist

Hello @adam.lurie

My name is julian Rios and fonder of @unitedrivers Brand. I’m actually looking for investors as the brand was founded by me and my brother alone. We have done amazing collabs and many celebrities wear our brand, we want to expand and make the brand bigger there for my real question is what’s the best way to find the right investor and where? I have some candidates but I’m really looking for a strategic partner and someone that has the experience building fashion brands.

Hope you can help me or advice other wise.

Thank you and have a great night.

11 days ago

Wayne Moran (@waynemoranmn)   PRO

Come travel the world with us!

This will be amazing.

10 days ago

Kamogelo James Mogoale (@jamesmogoale)

Fitness addict Model Adventurous Outd

How do you obtain followers

8 days ago
Show all 60 comments
influence.co commented on a post

Connecting the Influencer Economy

11 days ago
Adam Lurie posted about @influenceco

Investor, Next10 Ventures

Here are the questions & answers from my AMA.

Hi, I'm Adam. I work as an Investor at Next10 Ventures, a global fund that invests in the Creator Economy. I work closely with founders and Creators to help them start their own companies and brands. Here are all the questions and answers from my @influenceco AMA on Jan. 16th.

Introductions Meetups and Events Advice
   
40     60

Angela Gyetvan (@awgyetvan)   PRO

Head of Community, influence.co

Can't wait!

16 days ago

Idris Busari (@rescueranjazz)

Radio Show Host

Looking forward to this!

15 days ago

Diane Shawe (@expresscourses)

Theres more to adding hair

Do you fund startup Franchises

13 days ago

Angela Gyetvan (@awgyetvan)   PRO

Head of Community, influence.co

Hi, Diane - can we get some more detail on this question? When you say "Franchises," do you mean a franchise you've purchased or one you're starting on your own? Tx.

13 days ago
1 reply

Angela Gyetvan (@awgyetvan)   PRO

Head of Community, influence.co

Start posting your questions, everyone. Adam has some very valuable wisdom to share - don't miss your chance to hear from him. Post by 10 AM Thursday.

13 days ago

Niel Robertson (@nielr1)   PRO

Co-founder @influenceco

@adam.lurie - What types of companies are you seeing influencers be most successful starting. DTC companies? Software companies (like Moe or Photo editing apps)? Apparel? Or do you think a whole new class of companies is waiting to be built that leverage the power of influencers' audiences?

13 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

Great question @nielr1. What we're consistently seeing is influencers can be successful in starting almost any type of company as long as it's an extension of their current brand. For example, David Dobrick's digital "Disposable Camera" app (called David's Disposable) has done quite well in its recent launch because he already had a dedicated Instagram account dedicated to his disposable photos. For influencers considering starting a new brand, DTC and apparel are great places to get started because there's already an ecosystem around them (i.e. operators who can help you build your brand, and consumers who have seen similar brands).

11 days ago

influence.co (@influenceco)   PRO

Connecting the Influencer Economy

@adam.lurie Great food for thought, @adam.lurie. Can you tell folks what "DTC" stands for?

11 days ago

Niel Robertson (@nielr1)   PRO

Co-founder @influenceco

@adam.lurie Thanks!

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@influenceco DTC = Direct to consumer i.e. sold directly to your customer, not sold through a traditional store (ex. Allbirds)

11 days ago
4 replies

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

Adam here, Some types of questions to ask: Why should I consider starting a product or brand? How do I get started? What things should I consider when I'm coming up with ideas? What are some success stories? I'm looking forward to your questions - post them in this thread!

13 days ago

Amanda (@akira_direwolf)

Sounds interesting! I think your AMA would be at about 5am in my timezone though, but I'd like to find some info on how to get started creating your own brand!

12 days ago

Angela Gyetvan (@awgyetvan)   PRO

Head of Community, influence.co

Hi, Amanda - the questions and answers will remain in the feed, so you'll be able to read it when you get up. πŸ‘€ Feel free to post your questions here, and we'll see that they're answered.

12 days ago
1 reply

Zoya Love (@melaninlovenation)

How do you find your target audience when starting a clothing brand in 2020?

Thanks

12 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

Clothing is tough in 2020, but start with where they organically are. If you're starting a skater brand, there are certain locations (both online and offline) where your audience already is versus if you're starting a surf brand.

11 days ago
1 reply

Idris Busari (@rescueranjazz)

Radio Show Host

What are some of the opportunities you see in the surprising development of USA-China economic relations? How would you advise tech entrepreneurs to approach and position themselves to take advantage of this situation?

12 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@rescueranjazz, awesome question. The Chinese influencer ecosystem is massive and generally more advanced than the US, but whereas before the two markets were generally separate, we're starting to see signs of them converging. TikTok (owned by a Chinese company) becoming a dominant platform is one example, but we're also seeing Chinese brands begin to deploy influencer marketing campaigns in the US. Will be interesting to watch it grow!

11 days ago
1 reply

Georgie Faulkner (@georgiefaulkner_)

I have wanted to start my own small brand forever but always toss up between what product or service would be most viable. Any tips on choosing which path? I want to get the ball rolling ASAP!!

12 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@georgiefaulkner_ - love the enthusiasm! 1) what ever you chose, have it be an outgrowth of your established brand and passion (so in your case, fitness). 2) come up with a few ideas and test your favorite ones! you can engage your audience and see what they're interested in before you go all in on any one idea.

11 days ago
1 reply

Takera (@flightsandfoods)

Flying Foodie

What is a good resource for influencer contract templates?

12 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

Great question without a straight forward answer. Let's start with what type of contract are you looking for? Contracts for sponsored content? Starting a business? Something else?

11 days ago

Takera (@flightsandfoods)

Flying Foodie

Contracts for sponsored content, thanks, or photography services. @adam.lurie

11 days ago
2 replies

Takera (@flightsandfoods)

Flying Foodie

What are some things brands like to see from influencers when they receive influencer pitchers (phrases, short email, key points,etc)?

12 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@flightsandfoods, I've seen influencers have a lot of success putting together a media kit that has case studies that go over past campaigns and results (what was the brief? how did you execute it? what was the end result in terms of engagement, reach, conversion, etc.?). Then you can email brands with a short email along the lines of "love your brand and would love to work with you, please find my past case studies in the attached pdf" and it makes the brand manager's job super easy:)

11 days ago

Takera (@flightsandfoods)

Flying Foodie

Thank you for the feedback. I will incorporate a bit more background about the brands I’ve worked with. @adam.lurie

11 days ago
2 replies

Takera (@flightsandfoods)

Flying Foodie

What can influencers do to grow their following?

12 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

There's a lot of ways, but it all generally comes down to authentic brand, engaging your audience (regular posting, keeping up with DMs and comments,, following others and building relationships), and posting the right content for the right platform

11 days ago

Takera (@flightsandfoods)

Flying Foodie

Thank you for your response. @adam.lurie

11 days ago
2 replies

Takera (@flightsandfoods)

Flying Foodie

What are some good resources/steps to help influencers build their brand?

12 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

I'd start by exploring Influence.co - at the bottom they have great resources for influencers (check out 'industry data' and 'classes'). I'd also do a deep dive on your favorite influencers profiles to get an idea of how they built up their brand from the start.

11 days ago

Takera (@flightsandfoods)

Flying Foodie

Sounds like great resources. Thank you! @adam.lurie

11 days ago
2 replies

JANNY SHMANNYπŸ”ΉοΈ (@realitymusicco)

Affiliate Influencer

How do you get customers to believe in your New brand when you're just starting out? I find clients repeat. Incentives I have, but I need them to bite. I invest in myself to bring better content, but don't want to go overboard.

12 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@realitymusicco, tough nut to crack, but when you're starting its a lot about showing not telling. Provide value to the customer from day one in cost-effective ways (ex. free case studies, etc.) , and use that as a lead gen for the rest of your business.

11 days ago

JANNY SHMANNYπŸ”ΉοΈ (@realitymusicco)

Affiliate Influencer

@adam.lurie Thank you! I'll put that into effect. Hopefully I'll stay busy again.

11 days ago
2 replies

🌹Serena Prince🌹Posh Ambassador (@serenaprince375)   PRO

Quora Author, Cool-Ass Chick

What are some things a creator can do to be appealing to investors?

With all the requests investors receive, what is something I could do to say,

β€œHey, I’m the one you’re looking for!! I’m worth taking a chance on.”?

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@Serenaprince375 - great question! Being clear, concise, and understanding what investors are looking for in a pitch (i.e. what language they're speaking) is important in standing out. There's tons of resources out there for founders pitching startups that influencers can leverage (and influencers are even more attractive to investors because of their community)

11 days ago

🌹Serena Prince🌹Posh Ambassador (@serenaprince375)   PRO

Quora Author, Cool-Ass Chick

@adam.lurie Thanks!! I guess I need to make use of those resources then.

Be watching for me!!πŸ€£πŸ˜‚

11 days ago
2 replies

LashesMD (@lashesmd)   PRO

with all of the changes in instagram reporting, how do you measure influencer success and reach?

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

I'd go with a platform that still has access to the Instgram API, like influence.co :), because they'll still have access to all the data

11 days ago
1 reply

LashesMD (@lashesmd)   PRO

How much money should a startup allocate to influencer promotions?

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@lashesMD, great question - completely depends on what you're looking to achieve with your influencer marketing. If you're just getting started, I'd focus on starting small and testing results before allocating a large amount of resources. Additionally, I'd focus on building relationships with influencer who really understand your brand as you'll be able to grow with them.

11 days ago
1 reply

DESMOND A.πŸ‡¬πŸ‡­| Tech Influencer (@dessy_ocean)

Digital Business Growth Consultant

Which category of companies are making the most use out of influencers? Like maybe automobile companies or tech companies? and also is there a near future for influencer marketing outside western countries? like maybe Africa and Asia and would companies be willing to extend such opportunities to them?

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@dessy_ocean, awesome questions. 1) Consumer companies are generally making the most out of influencers, but as influencer marketing continues to grow (and the definition of influencer expands), thats beginning to change. 2) There's influencer marketing wherever there are consumers to market too. The Asian influencer marketing economy is larger than the US!

11 days ago
1 reply

Angela Gyetvan (@awgyetvan)   PRO

Head of Community, influence.co

Hey, Adam - I'd love to hear about a couple of your success stories with creators - and what you feel drove that success. Thanks!

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@awgyetvan, oh boy, there's so many of them! On a large level, the success of influencer cosmetic companys (Huda Beauty, Ipsy, Jeffree Star Cosmetics) has been amazing to see. On a smaller level, we've seen really promising signs of success with influencers building brands around their own consumer products (everything from apparel to apps). Feels like every day on Tubefilter now there's a new success story.

11 days ago

influence.co (@influenceco)   PRO

Connecting the Influencer Economy

@adam.lurie So, what's driving the success? Do they all have something in common?

11 days ago
2 replies

bwithaz (@bwithaz)

Whats a good way to build trust with a new up and coming brand?

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@bwithaz, great question. You have to demonstrate you understand that brands need at the time and can deliver against it. Most up and coming brands have very limited capital they can spend on influencer marketing, so the more engaged the influencer and the more the influencer understands how to work with the brand (knowing it could result in more work down the road), the better.

11 days ago
1 reply

Audrey (@travelingdancer)

Could you talk about the different stages of brand building based on the size of the following and "influence" you have?

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@travelingdancer, super important to think about! The fundamentals stay the same throughout the process, but the action plan changes. Building a genuine brand that resonates with an organic audience (remember, not everyone needs to like you) is really important in the start because its the foundation of everything to come. What's exciting about building a brand on social is that your audience can be part of the brand building process. Across all stages you can bring them along for the journey, but the methods you use to do so changes as your get larger.

11 days ago
1 reply

Brad Wedell (@streetlogics)   PRO

Web Developer @influenceco

What network or networks do you feel creators are having the most success on when starting from scratch? What strategies are they using (pure content, collaborations, engaging with their network, etc..) most successfully?

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

Great questions @streetlogics. There's no disputing TikTok is on fire right now in terms of organic reach. Youtubers that spent years building up a subscriber base of a few thousand have been garnering millions of followers in a few months on TikTok. That said, it's all making sure you're adjusting your content for the platform. For example, if you're seeing success on Instagram, considering finding ways to recycle b roll footage to repurpose for TikTok.

11 days ago
1 reply

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

Hey everyone - excited to be here! I'm going to get started now, can't wait to answer your questions!

11 days ago

Niel Robertson (@nielr1)   PRO

Co-founder @influenceco

πŸ”₯πŸ”₯πŸ”₯ Thanks again for doing this @adam.lurie!

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@nielr1 This was a ton of fun - thanks for having me! Let's do it again soon :)

11 days ago

influence.co (@influenceco)   PRO

Connecting the Influencer Economy

@adam.lurie THANKS ADAM! Very insightful answers. Looking forward to having you back!

11 days ago
3 replies

Julian Rios (@julsrw)

Men’s fashion stylist

Hello @adam.lurie

My name is julian Rios and fonder of @unitedrivers Brand. I’m actually looking for investors as the brand was founded by me and my brother alone. We have done amazing collabs and many celebrities wear our brand, we want to expand and make the brand bigger there for my real question is what’s the best way to find the right investor and where? I have some candidates but I’m really looking for a strategic partner and someone that has the experience building fashion brands.

Hope you can help me or advice other wise.

Thank you and have a great night.

11 days ago

Wayne Moran (@waynemoranmn)   PRO

Come travel the world with us!

This will be amazing.

10 days ago

Kamogelo James Mogoale (@jamesmogoale)

Fitness addict Model Adventurous Outd

How do you obtain followers

8 days ago
Show all 60 comments
influence.co commented on a post

Connecting the Influencer Economy

11 days ago
Adam Lurie posted about @influenceco

Investor, Next10 Ventures

Here are the questions & answers from my AMA.

Hi, I'm Adam. I work as an Investor at Next10 Ventures, a global fund that invests in the Creator Economy. I work closely with founders and Creators to help them start their own companies and brands. Here are all the questions and answers from my @influenceco AMA on Jan. 16th.

Introductions Meetups and Events Advice
   
40     60

Angela Gyetvan (@awgyetvan)   PRO

Head of Community, influence.co

Can't wait!

16 days ago

Idris Busari (@rescueranjazz)

Radio Show Host

Looking forward to this!

15 days ago

Diane Shawe (@expresscourses)

Theres more to adding hair

Do you fund startup Franchises

13 days ago

Angela Gyetvan (@awgyetvan)   PRO

Head of Community, influence.co

Hi, Diane - can we get some more detail on this question? When you say "Franchises," do you mean a franchise you've purchased or one you're starting on your own? Tx.

13 days ago
1 reply

Angela Gyetvan (@awgyetvan)   PRO

Head of Community, influence.co

Start posting your questions, everyone. Adam has some very valuable wisdom to share - don't miss your chance to hear from him. Post by 10 AM Thursday.

13 days ago

Niel Robertson (@nielr1)   PRO

Co-founder @influenceco

@adam.lurie - What types of companies are you seeing influencers be most successful starting. DTC companies? Software companies (like Moe or Photo editing apps)? Apparel? Or do you think a whole new class of companies is waiting to be built that leverage the power of influencers' audiences?

13 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

Great question @nielr1. What we're consistently seeing is influencers can be successful in starting almost any type of company as long as it's an extension of their current brand. For example, David Dobrick's digital "Disposable Camera" app (called David's Disposable) has done quite well in its recent launch because he already had a dedicated Instagram account dedicated to his disposable photos. For influencers considering starting a new brand, DTC and apparel are great places to get started because there's already an ecosystem around them (i.e. operators who can help you build your brand, and consumers who have seen similar brands).

11 days ago

influence.co (@influenceco)   PRO

Connecting the Influencer Economy

@adam.lurie Great food for thought, @adam.lurie. Can you tell folks what "DTC" stands for?

11 days ago

Niel Robertson (@nielr1)   PRO

Co-founder @influenceco

@adam.lurie Thanks!

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@influenceco DTC = Direct to consumer i.e. sold directly to your customer, not sold through a traditional store (ex. Allbirds)

11 days ago
4 replies

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

Adam here, Some types of questions to ask: Why should I consider starting a product or brand? How do I get started? What things should I consider when I'm coming up with ideas? What are some success stories? I'm looking forward to your questions - post them in this thread!

13 days ago

Amanda (@akira_direwolf)

Sounds interesting! I think your AMA would be at about 5am in my timezone though, but I'd like to find some info on how to get started creating your own brand!

12 days ago

Angela Gyetvan (@awgyetvan)   PRO

Head of Community, influence.co

Hi, Amanda - the questions and answers will remain in the feed, so you'll be able to read it when you get up. πŸ‘€ Feel free to post your questions here, and we'll see that they're answered.

12 days ago
1 reply

Zoya Love (@melaninlovenation)

How do you find your target audience when starting a clothing brand in 2020?

Thanks

12 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

Clothing is tough in 2020, but start with where they organically are. If you're starting a skater brand, there are certain locations (both online and offline) where your audience already is versus if you're starting a surf brand.

11 days ago
1 reply

Idris Busari (@rescueranjazz)

Radio Show Host

What are some of the opportunities you see in the surprising development of USA-China economic relations? How would you advise tech entrepreneurs to approach and position themselves to take advantage of this situation?

12 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@rescueranjazz, awesome question. The Chinese influencer ecosystem is massive and generally more advanced than the US, but whereas before the two markets were generally separate, we're starting to see signs of them converging. TikTok (owned by a Chinese company) becoming a dominant platform is one example, but we're also seeing Chinese brands begin to deploy influencer marketing campaigns in the US. Will be interesting to watch it grow!

11 days ago
1 reply

Georgie Faulkner (@georgiefaulkner_)

I have wanted to start my own small brand forever but always toss up between what product or service would be most viable. Any tips on choosing which path? I want to get the ball rolling ASAP!!

12 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@georgiefaulkner_ - love the enthusiasm! 1) what ever you chose, have it be an outgrowth of your established brand and passion (so in your case, fitness). 2) come up with a few ideas and test your favorite ones! you can engage your audience and see what they're interested in before you go all in on any one idea.

11 days ago
1 reply

Takera (@flightsandfoods)

Flying Foodie

What is a good resource for influencer contract templates?

12 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

Great question without a straight forward answer. Let's start with what type of contract are you looking for? Contracts for sponsored content? Starting a business? Something else?

11 days ago

Takera (@flightsandfoods)

Flying Foodie

Contracts for sponsored content, thanks, or photography services. @adam.lurie

11 days ago
2 replies

Takera (@flightsandfoods)

Flying Foodie

What are some things brands like to see from influencers when they receive influencer pitchers (phrases, short email, key points,etc)?

12 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@flightsandfoods, I've seen influencers have a lot of success putting together a media kit that has case studies that go over past campaigns and results (what was the brief? how did you execute it? what was the end result in terms of engagement, reach, conversion, etc.?). Then you can email brands with a short email along the lines of "love your brand and would love to work with you, please find my past case studies in the attached pdf" and it makes the brand manager's job super easy:)

11 days ago

Takera (@flightsandfoods)

Flying Foodie

Thank you for the feedback. I will incorporate a bit more background about the brands I’ve worked with. @adam.lurie

11 days ago
2 replies

Takera (@flightsandfoods)

Flying Foodie

What can influencers do to grow their following?

12 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

There's a lot of ways, but it all generally comes down to authentic brand, engaging your audience (regular posting, keeping up with DMs and comments,, following others and building relationships), and posting the right content for the right platform

11 days ago

Takera (@flightsandfoods)

Flying Foodie

Thank you for your response. @adam.lurie

11 days ago
2 replies

Takera (@flightsandfoods)

Flying Foodie

What are some good resources/steps to help influencers build their brand?

12 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

I'd start by exploring Influence.co - at the bottom they have great resources for influencers (check out 'industry data' and 'classes'). I'd also do a deep dive on your favorite influencers profiles to get an idea of how they built up their brand from the start.

11 days ago

Takera (@flightsandfoods)

Flying Foodie

Sounds like great resources. Thank you! @adam.lurie

11 days ago
2 replies

JANNY SHMANNYπŸ”ΉοΈ (@realitymusicco)

Affiliate Influencer

How do you get customers to believe in your New brand when you're just starting out? I find clients repeat. Incentives I have, but I need them to bite. I invest in myself to bring better content, but don't want to go overboard.

12 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@realitymusicco, tough nut to crack, but when you're starting its a lot about showing not telling. Provide value to the customer from day one in cost-effective ways (ex. free case studies, etc.) , and use that as a lead gen for the rest of your business.

11 days ago

JANNY SHMANNYπŸ”ΉοΈ (@realitymusicco)

Affiliate Influencer

@adam.lurie Thank you! I'll put that into effect. Hopefully I'll stay busy again.

11 days ago
2 replies

🌹Serena Prince🌹Posh Ambassador (@serenaprince375)   PRO

Quora Author, Cool-Ass Chick

What are some things a creator can do to be appealing to investors?

With all the requests investors receive, what is something I could do to say,

β€œHey, I’m the one you’re looking for!! I’m worth taking a chance on.”?

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@Serenaprince375 - great question! Being clear, concise, and understanding what investors are looking for in a pitch (i.e. what language they're speaking) is important in standing out. There's tons of resources out there for founders pitching startups that influencers can leverage (and influencers are even more attractive to investors because of their community)

11 days ago

🌹Serena Prince🌹Posh Ambassador (@serenaprince375)   PRO

Quora Author, Cool-Ass Chick

@adam.lurie Thanks!! I guess I need to make use of those resources then.

Be watching for me!!πŸ€£πŸ˜‚

11 days ago
2 replies

LashesMD (@lashesmd)   PRO

with all of the changes in instagram reporting, how do you measure influencer success and reach?

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

I'd go with a platform that still has access to the Instgram API, like influence.co :), because they'll still have access to all the data

11 days ago
1 reply

LashesMD (@lashesmd)   PRO

How much money should a startup allocate to influencer promotions?

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@lashesMD, great question - completely depends on what you're looking to achieve with your influencer marketing. If you're just getting started, I'd focus on starting small and testing results before allocating a large amount of resources. Additionally, I'd focus on building relationships with influencer who really understand your brand as you'll be able to grow with them.

11 days ago
1 reply

DESMOND A.πŸ‡¬πŸ‡­| Tech Influencer (@dessy_ocean)

Digital Business Growth Consultant

Which category of companies are making the most use out of influencers? Like maybe automobile companies or tech companies? and also is there a near future for influencer marketing outside western countries? like maybe Africa and Asia and would companies be willing to extend such opportunities to them?

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@dessy_ocean, awesome questions. 1) Consumer companies are generally making the most out of influencers, but as influencer marketing continues to grow (and the definition of influencer expands), thats beginning to change. 2) There's influencer marketing wherever there are consumers to market too. The Asian influencer marketing economy is larger than the US!

11 days ago
1 reply

Angela Gyetvan (@awgyetvan)   PRO

Head of Community, influence.co

Hey, Adam - I'd love to hear about a couple of your success stories with creators - and what you feel drove that success. Thanks!

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@awgyetvan, oh boy, there's so many of them! On a large level, the success of influencer cosmetic companys (Huda Beauty, Ipsy, Jeffree Star Cosmetics) has been amazing to see. On a smaller level, we've seen really promising signs of success with influencers building brands around their own consumer products (everything from apparel to apps). Feels like every day on Tubefilter now there's a new success story.

11 days ago

influence.co (@influenceco)   PRO

Connecting the Influencer Economy

@adam.lurie So, what's driving the success? Do they all have something in common?

11 days ago
2 replies

bwithaz (@bwithaz)

Whats a good way to build trust with a new up and coming brand?

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@bwithaz, great question. You have to demonstrate you understand that brands need at the time and can deliver against it. Most up and coming brands have very limited capital they can spend on influencer marketing, so the more engaged the influencer and the more the influencer understands how to work with the brand (knowing it could result in more work down the road), the better.

11 days ago
1 reply

Audrey (@travelingdancer)

Could you talk about the different stages of brand building based on the size of the following and "influence" you have?

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@travelingdancer, super important to think about! The fundamentals stay the same throughout the process, but the action plan changes. Building a genuine brand that resonates with an organic audience (remember, not everyone needs to like you) is really important in the start because its the foundation of everything to come. What's exciting about building a brand on social is that your audience can be part of the brand building process. Across all stages you can bring them along for the journey, but the methods you use to do so changes as your get larger.

11 days ago
1 reply

Brad Wedell (@streetlogics)   PRO

Web Developer @influenceco

What network or networks do you feel creators are having the most success on when starting from scratch? What strategies are they using (pure content, collaborations, engaging with their network, etc..) most successfully?

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

Great questions @streetlogics. There's no disputing TikTok is on fire right now in terms of organic reach. Youtubers that spent years building up a subscriber base of a few thousand have been garnering millions of followers in a few months on TikTok. That said, it's all making sure you're adjusting your content for the platform. For example, if you're seeing success on Instagram, considering finding ways to recycle b roll footage to repurpose for TikTok.

11 days ago
1 reply

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

Hey everyone - excited to be here! I'm going to get started now, can't wait to answer your questions!

11 days ago

Niel Robertson (@nielr1)   PRO

Co-founder @influenceco

πŸ”₯πŸ”₯πŸ”₯ Thanks again for doing this @adam.lurie!

11 days ago

Adam Lurie (@adam.lurie)

Investor, Next10 Ventures

@nielr1 This was a ton of fun - thanks for having me! Let's do it again soon :)

11 days ago

influence.co (@influenceco)   PRO

Connecting the Influencer Economy

@adam.lurie THANKS ADAM! Very insightful answers. Looking forward to having you back!

11 days ago
3 replies

Julian Rios (@julsrw)

Men’s fashion stylist

Hello @adam.lurie

My name is julian Rios and fonder of @unitedrivers Brand. I’m actually looking for investors as the brand was founded by me and my brother alone. We have done amazing collabs and many celebrities wear our brand, we want to expand and make the brand bigger there for my real question is what’s the best way to find the right investor and where? I have some candidates but I’m really looking for a strategic partner and someone that has the experience building fashion brands.

Hope you can help me or advice other wise.

Thank you and have a great night.

11 days ago

Wayne Moran (@waynemoranmn)   PRO

Come travel the world with us!

This will be amazing.

10 days ago

Kamogelo James Mogoale (@jamesmogoale)

Fitness addict Model Adventurous Outd

How do you obtain followers

8 days ago
Show all 60 comments
influence.co created a post

Connecting the Influencer Economy

A Day in the Life of an #Influencer

We did this survey three years ago. What has changed?

Money Best Practices


   
7     0

Marketing

Influencer Campaigns


Social Profiles


Team Members

Faith
@faithyheart

Niel Robertson
@nielr1



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