Summertime Vibes with Kefla (Midwest Campaign)
Ran by @enjoykefla
Hi friends, we’re Kefla, a Colorado-based maker of certified organic CBD Chocolate and Cacao Bars, along with so much more! All of our hemp-infused Chocolate and Cacao Bars are USDA Certified Organic, Fair Trade USA certified, and contain 25mg CBD at a super approachable price point (typically $3.99). What makes Kefla’s cacao supplements special is the organic, full-spectrum hemp and their ability to be enjoyed by the bite or used to make a super simple drink (hello CBD infused Golden Milk!!). Not to forget, the delicious taste!
We are also proud members of 1% for the Planet, which means we donate 1% of all gross sales to environmental non-profits so that together, we can make a difference!
Aim of the Campaign:
We are looking to find 15 influencers to introduce Kefla to the Midwest region of the United States. Our USDA Certified Organic CBD Chocolate and Cacao Bars are located in stores such as Pete's Fresh, Plum Market, Goddess & Grocer, Tony's Fresh Market, and many more. We are looking for our chosen influencers to portray our cannabinoid chocolate and cacao bars in a fun and playful way while also demonstrating the unique qualities of our products!
Type of Influencer we're looking for:
Kefla is looking for influencers in the 25-45 age range located in the Midwest. Our ideal influencers lead active lifestyles, are wellness-oriented, and have an appreciation towards social and environmental causes. This can include recipe developers, outdoor enthusiasts, yogis, action sports enthusiasts, lifestyle/wellness motivators, coffee nerds, food bloggers, social activists, and beyond. You don’t need to have a zillion followers, but rather strong engagement and a niche that has created a community of loyalists who eagerly embrace your content! Influencers must be 18+.
The primary photo and post styles we are seeking are:
1) Products being consumed, used in a recipe, and displayed with other ingredients (please do not feature any other brands in the shot)
2) Enjoying our products after an active session such as workouts, yoga, hiking and watersports
3) Enjoying our products on long plane rides, after a hard days work, or before bed
Feed Photo & Story Guidelines:
Products should be shot in a vibrant, energetic environment (lush, tropical, beachy, mountainous scenery, and landscapes). Warm colors, neat design, and positive vibes with posting copy to reflect all of this and more. This could include vibing up with your morning coffee, a break from your stressful day, after a yoga session or a long ride on your Peloton, or any other positive experiences where you use Kefla Bars to enrich (and seize) the day!
Post copy to include:
How you used the product, tips/suggestions for use, what you like about it, or the recipes used which included our products. We would also like you to offer your audience a 15% discount code on all online purchases
15% Discount Code: summervibesmw
What the Influencer is required to do?
We require two feed posts and one story of the influencer using our product as described in the Feed Photo & Story Guidelines. Upon approval, we will coordinate post dates with the Influencer.
*We will require content approval and will have permission to repost and re-use the content created*
How many posts are required?
TWO feed posts and ONE Instagram story.
Each post must have @enjoykefla tagged in the post and story and please use the following hashtags; #enjoykefla, #keflavibes, and #healthysnacks
Instagram. However, if you have a large Facebook presence, please let us know :)
This is an “in-kind” compensation campaign. For your participation, we will provide one case (14 units) for TWO feed posts and ONE Instagram story. We can provide either one box of a specific flavor or mix the box with flavors of your choosing: Mint Chocolate, Dark & Salty, Golden Turmeric, or Matcha Mint. We'd love for this to turn into a recurring opportunity as we are building out an Ambassador Program. Please let us know if you are open to discussing recurring posts. Thank you and we greatly look forward to working with you!