#edmHumor™

Bio

ABOUT @EDMHUMOR
edmHumor is a social influencer across Facebook, Twitter and most of all: Instagram. The concept of edmHumor birthed when founder and creator, Kaitlyn B., was finishing a bachelor’s degree in public relations, advertising and journalism. Intrigued and entertained by similar pop culture pages on Instagram with close to 10,000 or 20,000 followers, her mind was boggled that such a new platform of social media was also being used as a form of modern-day media – similar to what you see on entertainment/news websites and social networks YouTube. As a student enrolled in many Internet marketing classes, Kaitlyn was learning “how to spark engagement with authentically targeted markets.”

She was bold, to say the least, in questioning the accuracy of her professors and the textbooks she was reading. Kaitlyn decided to conduct her own social media research, and started her experiment by testing generic hashtags on her personal Instagram account, using hashtags like “#love, #Instagood, and #likeforlike” (the hashtags everyone now knows not to use). While conducting this research on her personal Instagram, she also wanted to try another very different approach on a new account, but Kaitlyn knew it could only be done effectively if it was regarding a topic she knows thoroughly – one she is extremely passionate about: electronic dance music.

Kaitlyn launched edmHumor’s Instagram in November 2012, simply reposting humorously relatable content like memes and e-cards, while also encouraging her small following to share their photos and relevant posts. Originally, she planned to delete edmHumor once it reached a few thousand followers, as it was an experiment for research. But Kaitlyn fell in love with her audience, the online community and process of creating content (mainly memes and videos). With more than 205,000 followers across the globe, edmHumor is thriving now more than ever.

HIGHLIGHTS
• Growth of more than 85,000 followers on Instagram in less than a year
• Ranked a top influencer on Iconosquare (one of the only EDM accounts listed)
• Audience of more than 27,000 on Facebook in less than 1 year (without any spend/advertising)
• Total Organic Reach on Facebook: 16.4 million (peak)
• Created viral content on Facebook with millions of views and shares, for example:
https://www.facebook.com/edmHumor/videos/1255781774529450/
• Reach: 34 million
• Engagement: 4.2 million
• Views: 17 million

EVENT/FESTIVAL PROMOTIONS
Promotes events including festivals and national concerts like: Electric Daisy Carnival, Nocturnal Wonderland, Beyond Wonderland, We R NRG (SF and LA), the first Middlelands festival (Insomniac & Lollapalooza), Boo! SF, White Wonderland, Escape Halloween, Countdown, TomorrowWorld, Sunset Music Festival, Spring Awakening, Groove Cruise Miami, Groove Cruise LA, Mysteryland USA, Moonrise Music Festival, Life in Color and countless more

BRAND PROMOTIONS
Electric Family, Spirit Hoods, iHeartRaves, Vibedration, Electric Laundry, Into the AM, various DJs/artist management, individual designers, etc.

AUDIENCE
edmHumor has the support and following of the electronic music industry’s biggest influencers, including names like: Pasquale Rotella, Tiesto, Paris Hilton, DJ Chuckie, CID, Jax Jones, Insomniac.com and many more

Demographics
Female, 27 years old

Location
Los Angeles, California

Website
http://bit.ly/Nocturnal2017_edmHumor

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