DESCRIPTION OF THE PRODUCT:
FITCASH is launching a social campaign in partnership with the European Institute of Innovation and Technology: (EIT Food), to build consumer trust in the food system. The aim of the campaign is to collect food samples from citizens in the UK and Northern Ireland, which will be analysed by the Queen´s University of Belfast to check on the % of fraudulent products in the supermarket. Participants in the survey will get cash compensation for their participation in the survey. Participants will receive also valuable information on Food fraud, interact with scientists and get the chance to learn more on how to depict fraudulent products in the supermarket
AIM OF THE CAMPAIGN:
Increase awareness
WEBSITE URL:
https://www.eitfood.eu/projects/citizen-science-to-build-consumer-trust-in-the-food-system-2020
WHAT TYPE OF INFLUENCER ARE YOU LOOKING FOR?
Foodie, nutritionist, dieticians, lifestyle, fitness, science, public engagement
WHAT EXACTLY IS THE INFLUENCER REQUIRED TO DO?
- Promote our Experiment on your social media channels, we are looking to recruit 150 participants
- Encourage your fans in all of UK to join the Experiment
- Provide link to sign up in BIO
- Add link to sign up in SWIPE UP
HOW MANY POSTS ARE REQUIRED?
- 2-4 Instagram stories
- 1-2 Instagram posts
WHAT SOCIAL CHANNEL DO YOU WANT TO USE? (Instagram, Blog, Stories, Video etc)
- IG Stories
- IG Posts
- Tiktok videos
WHAT LOOK/FEEL/STYLE OF POST ARE YOU WANTING? (Informative, Fun, Sexy etc)
Informative
DESCRIBE THE COMPENSATION IN DETAIL:
$250-$1000 depending on engagement