Who am I?
I am a beauty blogger—Sri-Lanka’s first! I have a very simple yet ambitious mission: ‘To present to the world the essential beauty of the Sri-Lankan woman.’ I have my own YouTube channel (Beauty by Rosh) and I work with prominent media organizations to promote DIY beauty right here in Sri-Lanka. I also collaborate with international beauty bloggers to give my audience the very best and latest in beauty advice, tips, tricks and techniques.
Who do I work with?
Together with having my own YouTube channel, I am sponsored by the popular English content portal—Pulse.lk; on which I have both a regular column and a beauty vlog.
I am also an expert contributor to the variety website Nerdynaut. My work has been featured on the Mirror magazine in the form of a full-page spread with a teaser to the article appearing on the front page of the Sunday Times.
Who is my target audience?
My target audience is middle to upper class women ranging from 14 to 65 living in Sri-Lanka.
What can I do for your brand?
I offer two alternative sponsorship packages.
OPTION I COLLABORATE ON A VIDEO
If you have a brand of cosmetics products or a cosmetics store, we can collaborate on a video. On your part, as the sponsor, you will provide the products for me to use in my videos. In exchange, you will benefit when I mention and recommend your business and provide a link for prospective customers to follow.
OPTION II PRODUCT PLACEMENT
If my audience is your target market, then you can place your products in my video. In this option no special mention will be made about your products or your store yet there will be a considerable impact on the viewer. Often times, viewers ask me about products which I haven’t featured but which have nonetheless appeared in my videos. A cost can be worked out.
Traditional advertising, as I am sure you are well aware of, can be extremely expensive. Crucially, with traditional mass-market advertising such as newspaper advertising your promotional budget is expended to reach mostly consumers other than your target market. By collaborating with BEAUTY by ROSH, you will receive a far greater return on investment for every rupee you spend, especially considering that any products you give me (option I) must be accounted for only at cost. Moreover, by coming on board with Beauty by Rosh, you are creating a presence in a growing medium—social media—where there are numerous cross-promotional opportunities and as yet undiscovered avenues to grow your business.
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